# 2X \- Growth\. Orchestrated\. > 2X embeds a human\-agentic GTM engine, with expert teams and AI working as one to turn go\-to\-market priorities into action\. Growth\. Orchestrated\. Generated by Yoast SEO v28.8, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Brand, content and creative](https://2x.com/services/brand-content-creative/): 2X’s B2B creative services turn buyer insight and growth goals into differentiated brands, content, campaigns, and sales enablement with AI and human judgment\. - [Demand Gen,
ABX and Media](https://2x.com/services/demand-gen-abx-and-media/): 2X connects B2B demand generation, ABM, media, and campaign execution to qualified pipeline and revenue with AI enabled workflows and expert teams\. - [Revenue Operations and GTM Enablement ](https://2x.com/services/revenue-operations-gtm-enablement/): 2X connects revenue teams, data, workflows, and technology to improve GTM performance, reporting, and the value of existing systems\. - [Strategy and Consulting](https://2x.com/services/strategy-consulting/): 2X provides go to market strategy consulting, marketing transformation consulting, and B2B marketing consulting for organizations navigating complex GTM challenges\. - [GTM engineering](https://2x.com/services/gtm-engineering/): 2X builds and maintains AI powered GTM workflows that connect revenue systems, automate operations, and turn your technology stack into a pipeline accelerator\. ## Posts - [2X AI Innovation Lab: New AI Visibility Index Finds 96% of B2B Companies Are Invisible in AI Discovery ](https://2x.com/about/press-release/2026-2x-ai-visibility-index-b2b/): The 2026 2X AI Visibility Index shows that 96% of B2B brands failed to appear in early AI discovery, limiting influence as generative AI reshapes the buyer journey\. - [2X Names Emily Atkinson Chief Client Officer to Operationalize Its Unified GTM Engine](https://2x.com/about/press-release/2x-appoints-emily-atkinson-as-chief-client-officer/): 2X appoints Emily Atkinson as Chief Client Officer to unify GTM strategy, execution, and AI, helping B2B organizations close the execution gap\. - [2X Taps Drew Murphy as Chief Financial and Operating Officer Amid Rapid Growth and Recent Acquisitions](https://2x.com/about/press-release/2x-appoints-drew-murphy-as-chief-financial-operating-officer/): 2X appoints Drew Murphy as CFOO to lead finance and operations, building a function focused on strategic planning, investment discipline, and scalable growth\. - [2X Acquires Knownwell to Build the First GTM Human\-Agentic Services Company Unifying B2B Marketing, Sales, and Customer Success](https://2x.com/about/press-release/2x-acquires-knownwell/): 2X acquires Knownwell and appoints David DeWolf as CEO, building the first human\-agentic GTM services company that unifies marketing, sales, and customer success\. - [The 5 firms defining the Marketing\-as\-a\-Service category \(and what sets them apart\)](https://2x.com/insights/blog/who-are-the-best-marketing-as-a-service-providers/): Explore the best Marketing\-as\-a\-Service providers and agencies\. Learn how to choose a B2B MaaS company to scale marketing with speed, capability, and results\.  ## Customer Stories - [Going nationwide: CareATC expands its reach with 2X](https://2x.com/insights/customer-story/going-nationwide-careatc-expands-its-reach-with-2x/) - [Emburse and 2X rebuild a smarter GTM engine for scalable growth and lower costs](https://2x.com/insights/customer-story/emburse-and-2x-rebuild-a-smarter-gtm-engine-for-scalable-growth-and-lower-costs/) - [2X accelerates 3SI’s digital\-first marketing transformation](https://2x.com/insights/customer-story/2x-accelerates-3sis-digital-first-marketing-transformation/) - [How 2X unified Brightcove’s siloed, underused MarTech stack](https://2x.com/insights/customer-story/how-2x-unified-brightcoves-siloed-underused-martech-stack/) - [How Ricoh unified brand identity across 11 countries with 2X](https://2x.com/insights/customer-story/how-ricoh-unified-brand-identity-across-11-countries-with-2x/) ## Categories - [Hidden Posts](https://2x.com/insights/category/hidden-posts/) - [Blogs](https://2x.com/insights/category/blog/) - [Old](https://2x.com/insights/category/old/) - [Webinars](https://2x.com/insights/category/webinars/) - [Press Releases](https://2x.com/insights/category/press-release/) ## Tags - [Marketing Leadership](https://2x.com/insights/tag/marketing-leadership/) - [GTM Operating Model](https://2x.com/insights/tag/gtm-operating-model/) - [GTM Strategy](https://2x.com/insights/tag/gtm-strategy/) - [Revenue \& Sales Leadership](https://2x.com/insights/tag/revenue-sales-leadership/) - [Company News](https://2x.com/insights/tag/company-news/) ## Optional - [Sitemap index](https://2x.com/sitemap_index.xml)