# AdAdvisor

> AdAdvisor is an AI command center for paid advertising. It combines an analytics platform, a Meta Ads MCP server, and Nova, an always-on AI media buyer. It connects AI assistants such as Claude, ChatGPT, Cursor, and Gemini to live Meta Ads account data so advertisers can analyze performance, generate recommendations, create and manage campaigns, build audiences, upload creatives, and pace budgets through natural language. Today it covers Meta (Facebook and Instagram), with Google, TikTok, and Snap planned.

AdAdvisor is operated by AdAdvisor, Inc. It is built by agency veterans and shaped by managing more than $60M in Meta ad spend. AdAdvisor is an Official Meta Tech Partner: every action runs through Meta's approved Marketing API, the same pathway used by major ad tech platforms, and is Terms of Service compliant. AdAdvisor is SOC 2 Type II (in progress). Actions are draft-first by default, meaning changes are staged for explicit human approval before they touch a live account, with a full audit log.

## Who it is for

AdAdvisor is built for:
- Meta advertisers and media buyers
- Performance marketing teams
- Marketing agencies managing multiple client ad accounts
- E-commerce and lead generation brands
- AI-native marketing workflows using MCP-compatible tools

## Products

AdAdvisor offers three ways to use the same underlying account model:

1. **Nova** is an ambient AI media buyer for Meta Ads. She studies your business, market, and unit economics, then runs the account 24/7. She works as a team of roles: an Analyst who owns strategy, a Media Buyer who owns ROAS, and a Creative Director who owns CTR. Nova runs in Suggest mode by default (every change is queued for approval and rejections train her) and can be switched to Autopilot, where she executes inside your guardrails and only pings you when blocked. Nova handles creative generation, pixel and CAPI health checks, UTM hygiene, Shopify sync, competitor watch, and budget pacing. She works with Iris, the creative specialist, who renders ad images, and Luna, the video specialist, who makes short ad videos. Nova is open to everyone at $199 per month per business: sign up, connect a Meta ad account, and Nova starts on it during onboarding. Every subscription starts with a 7-day trial, card required, which begins when the card is entered at the end of onboarding, not at signup.

2. **AdAdvisor Platform** is Meta Ads Manager rebuilt for operators. It ships with five dashboards out of the box: a metrics view, a faster Ads Manager table (about 3.2 times faster than Meta's native table), an audience by creative heatmap, asset-first creative analytics, and creative drill-down. Audience labels are AI-generated from the targeting spec rather than old campaign names. The Platform is on the Free tier: every dashboard, the ads manager and the Creatives Hub, forever, with no card and no clock.

3. **AdAdvisor MCP** is a Model Context Protocol server that gives AI assistants senior-level Meta Ads automation through 42 curated tools built for how media buyers actually run accounts. It works with Claude, ChatGPT, Cursor, Windsurf, Gemini, Lovable, Claude Code, VS Code, and other MCP-compatible clients. Setup takes under five minutes: sign up and connect your Meta ad account by OAuth, add one MCP server URL to your client, and start prompting. On connection it reads your business context (AOV, break-even ROAS, and target CPL) so the AI starts with context rather than a blank slate.

## Pricing

Two plans, an Enterprise option, plus a set of MCP-only tiers.

The **Free tier** is $0 forever and requires no credit card: every AdAdvisor dashboard, the ads manager and the Creatives Hub library, one business, 20 MCP tool calls per month, and onboarding research on your business. There is no trial timer on it.

**Nova** is $199/month per Business (up to 5 per organization). It adds the AI crew on that business: Nova, the media buyer, orchestrating the account in chat, threads and autonomous turns, Iris, the creative specialist, rendering ad images from your real products, and Luna, the video specialist, making short ad videos from your products and brand, the three working together. It also adds unlimited MCP tool calls, and unlimited MCP-only businesses under fair use. Every **additional business costs the same as the plan** ($199/month), up to 5 businesses; adding one is immediate and prorated, removing one takes effect at the end of the period.

Generated media is metered in **credits** of two kinds, each with its own balance: image credits for Iris and video credits for Luna. Every business on Nova gets 500 video credits and 200 image credits a month, reset with the billing period. An image is 1 image credit. A second of video is 1 to 4 video credits, depending on the model Luna picks. Iris and Luna each pause until the next period once a business spends that kind of credit. Nova's own work, chat and MCP calls never cost credits.

Every Nova subscription starts with a 7-day trial, card required. It begins when you enter a card at the end of onboarding, not at signup, it carries 50 image credits and 250 video credits, and nothing is charged before day seven. The full monthly credits start with your first paid month. Start at https://app.adadvisor.ai/auth/signup. The Founding plan is closed to new customers; existing Founding Members keep their price for as long as their subscription stays active.

| Plan | Price | What it is |
| --- | --- | --- |
| Free | $0/month | Dashboards, ads manager, Creatives Hub, 1 business, 20 MCP tool calls per month |
| Nova | $199/month per Business | Everything in Free, plus the AI crew on that business, 500 video credits and 200 image credits a month, unlimited MCP; up to 5 businesses |
| Additional business | Same as the plan ($199/month) | The crew on one more brand or client, up to 5 in total |
| Enterprise | Custom | For 5+ ad accounts, contact sales@adadvisor.ai |

A **business** is a brand or client, and Nova is priced per business you put the crew on. Any other business you connect stays an MCP business, which is unlimited on Nova under fair use and costs nothing extra. The one thing inside Nova that is counted is generated media: 500 video credits and 200 image credits per business per billing period.

**Enterprise** is for teams running more than 5 ad accounts. Contact sales@adadvisor.ai and we will scope unlimited businesses and ad accounts, custom crew and MCP allocation, dedicated onboarding, and a custom contract.

**MCP-only plans** (the MCP server on its own, dashboards included) live at https://adadvisor.ai/mcp#pricing:

| Plan | Price | Tool calls | Businesses |
| --- | --- | --- | --- |
| Free | $0/month | 20 read/write tool calls per month | 1 |
| Starter | $19.99/month | 40 read/write tool calls per day | Up to 3 |
| Pro (Best Value) | $49.99/month | 100 read/write tool calls per day | Up to 10 |
| Enterprise | $89.99/month | 1,000 tool calls per day | Up to 20 |

A tool call is any single read or write action AdAdvisor performs against your ad account through the MCP (for example, pulling yesterday's performance, drafting a campaign, or approving a draft). Reads and writes share the same quota. Billing is monthly and runs through Stripe (Visa, Mastercard, American Express, Discover); annual will be added alongside monthly later, never instead of it. Cancelling takes effect at the end of the current billing period. For more than 20 businesses, or for a custom MSA, white-label, or shared-credentials setup, contact sales@adadvisor.ai.

## Key features

- AI-powered campaign analysis and recommendations grounded in your business context
- MCP server for Meta Ads with 42 curated, media-buyer workflows (not raw API endpoints)
- Campaign, ad set, and ad creation through natural language
- Custom and lookalike audience creation with reach estimation
- Creative uploads and an in-chat creative library browser
- Asset-first creative analytics rolled up across every ad an asset ran in
- Audience by creative heatmap shaded by ROAS or CTR
- Business-aware AI context: AOV, break-even ROAS, target CPL and CPA
- One-click OAuth setup and one MCP URL for all clients
- Draft-first approvals with full audit log
- Multi-account and agency support

## Common use cases

- Meta Ads optimization and account audits
- AI-assisted media buying and budget optimization
- Creative analysis and fatigue detection
- Building retargeting and prospecting audiences
- Agency workflow automation across multiple client accounts
- Always-on autonomous account management with Nova

## Supported AI tools

Claude, ChatGPT, Cursor, Windsurf, Gemini, Lovable, Claude Code, VS Code, and other MCP-compatible clients.

## Frequently asked questions

**What does AdAdvisor do?** It connects AI assistants to your live Meta Ads account and lets you analyze performance, build and manage campaigns, create audiences, upload creatives, and pace budgets through natural language, with every change staged for your approval.

**Is it safe for my Meta account?** Yes. AdAdvisor is an Official Meta Tech Partner and every action goes through Meta's approved Marketing API. It is Terms of Service compliant and draft-first, so nothing changes without your approval.

**How much does it cost?** The Free tier is $0 forever and needs no card: every dashboard, one business, and 20 MCP tool calls per month. Nova is $199 per month and adds the AI crew on one business plus unlimited MCP tool calls and unlimited MCP-only businesses under fair use. Every subscription starts with a 7-day trial, card required, which begins at the end of onboarding. Each additional business is the same price, $199 per month, up to 5. If you only want the MCP server, the MCP-only tiers are $0, $19.99, $49.99, and $89.99 per month.

**What is Nova?** Nova is AdAdvisor's always-on AI media buyer that runs a Meta account end to end, in Suggest mode or full Autopilot. She works with Iris for ad images and Luna for short ad videos, and Nova is open to everyone, with a 7-day trial that needs a card.

**Which AI assistants does it work with?** Claude, ChatGPT, Cursor, Windsurf, Gemini, Lovable, Claude Code, VS Code, and other MCP-compatible tools.

## Key URLs

- [Homepage](https://adadvisor.ai/): AI command center for paid media.
- [Nova](https://adadvisor.ai/nova): The always-on AI media buyer for Meta Ads.
- [Platform](https://adadvisor.ai/platform): Meta Ads Manager rebuilt for operators, with five dashboards.
- [MCP Server](https://adadvisor.ai/mcp): 42 curated Meta Ads tools for Claude, ChatGPT, and more. MCP-only pricing lives at https://adadvisor.ai/mcp#pricing.
- [Pricing](https://adadvisor.ai/pricing): The Free tier, and Nova at $199/month per Business, up to 5, with 500 video credits and 200 image credits a month, and a 7-day trial, card required.
- [Documentation](https://adadvisor.ai/docs): Product docs and user guide.
- [Docs llms.txt](https://adadvisor.ai/docs/llms.txt): Machine-readable docs index.
- [Blog](https://adadvisor.ai/blog): Articles on Meta Ads and AI-native media buying.
- [Free Tools](https://adadvisor.ai/tools): Free Meta Ads utilities.
- [Start your 7-day trial](https://app.adadvisor.ai/auth/signup): Sign up, connect a Meta ad account and Nova starts on it during onboarding. The trial begins when you enter a card at the end.
- [Affiliate Program](https://adadvisor.ai/affiliates): Refer a business to Nova and earn 20% of every payment they make for 12 months. Free to join, 60-day referral window, paid monthly.

## Company

- [About](https://adadvisor.ai/company)
- [Team](https://adadvisor.ai/team)
- [Privacy Policy](https://adadvisor.ai/privacy)
- [Terms of Service](https://adadvisor.ai/terms)
- [Subprocessors](https://adadvisor.ai/subprocessors)

AdAdvisor, Inc. AI-powered Meta Ads optimization, built by media buyers, for media buyers. Sales contact: sales@adadvisor.ai