# Alto

> Alto is the clean, private way to send demo videos to prospects and see exactly who watched. Upload a finished video (or let your agent do it), send one tracked link per recipient, and see which moments landed on an attention map. It does not record. Free to start; Pro is $19 a month.

Alto is for people who send demos: founders and sales reps sending walkthroughs to prospects, consultants sending client updates, and developers whose coding agent renders and sends the demo. It is made by Twisted Vector LLC.

- Prospects open their link and press play. No account, no sign-up prompt, no ads or recommended videos. The demo page carries the sender's brand, a personal note, chapters and one call to action.
- One link per recipient, so every view is tied to a person, even when they forward it.
- An attention map of every second of the video: where viewers watched, rewatched, skipped and left.
- Free: $0. 10 videos a month, 25 recipient links, the attention map, agent uploads via the CLI and MCP server, and a “Hosted on alto” badge on the page.
- Pro: $19 a month, or $15 a month billed annually. 100 videos a month, unlimited recipient links, per-viewer lanes and live “watching now” alerts, your logo, colors and custom domain, no badge, and the full API.
- Team: $29 per seat a month (minimum 3 seats). A shared library and brand, roles, a team view of who's getting watched, CRM integrations and webhooks.
- Enterprise: SSO and SAML, audit log, security review, invoicing and custom limits.
- Agents never count as seats, viewers are never billed, and links are never metered on Pro and up.
- Captions, chapters and a transcript are generated for every upload. MP4, MOV and WebM.
- A CLI, a REST API and an MCP server, so a coding agent (Claude Code, Codex, Cursor) can upload a render, create recipient links and read viewing activity.
- Works in Claude (listed in Claude's connector directory: https://claude.ai/directory/alto) and ChatGPT (add https://alto.video/mcp): sign in to Alto, then give the assistant a finished video and say who it's for; it hands back one tracked link per person and can say later who watched.
- Alto does not record screens or edit video.

## Pages

- [Pricing](https://alto.video/pricing): Free, Pro, Team and Enterprise, every feature side by side, and billing questions
- [Loom alternative](https://alto.video/loom-alternative): Loom and Alto compared row by row, with sources
- [YouTube unlisted alternative](https://alto.video/youtube-unlisted-alternative): YouTube unlisted and Alto compared row by row, with sources
- [Google Drive alternative](https://alto.video/google-drive-alternative): Google Drive and Alto compared row by row, with sources
- [Vimeo alternative](https://alto.video/vimeo-alternative): Vimeo and Alto compared row by row, with sources
- [Wistia alternative](https://alto.video/wistia-alternative): Wistia and Alto compared row by row, with sources
- [Vidyard alternative](https://alto.video/vidyard-alternative): Vidyard and Alto compared row by row, with sources
- [Home](https://alto.video/): what the viewer sees, what the sender sees, and the agent workflow
- [Alto for founders](https://alto.video/for/founders): how founders use Alto
- [Alto for consultants](https://alto.video/for/consultants): how consultants use Alto
- [Alto for agents](https://alto.video/for/agents): how agents use Alto, with the upload API in four HTTP calls
- [Email video thumbnail maker](https://alto.video/tools/email-video-thumbnail): a free tool that makes a looping GIF and a still with a play button from a video, in the browser, to link in an email
- [Alto features](https://alto.video/features): everything Alto does, feature by feature, with what is on Pro marked
- [The attention map](https://alto.video/attention-map): how Alto shows where viewers watched, rewatched, skipped and left, and how each number is counted
- [Demo pages](https://alto.video/demo-pages): the page a recipient opens, what is on it, what never is, and what Pro changes
- [Alto docs](https://alto.video/docs): where to start: connect an agent over MCP, use the CLI, or call the HTTP API with an API key
- [API reference](https://alto.video/docs/api): every endpoint an API key can call, for uploads, videos, recipient links, viewers, analytics and transcripts, with examples
- [CLI and MCP guide](https://alto.video/docs/cli-and-mcp): connect Claude Code, Cursor or any MCP client to Alto with an API key, the tools the agent gets, and the CLI
- [About Alto](https://alto.video/about): who makes Alto, why it exists and the promises it keeps
- [Status](https://alto.video/status): whether demo pages, uploads, the studio, the API and video processing are working now, with 90 days of daily checks
- [Security](https://alto.video/security): where videos and viewer data live, who can open a link, what is not built yet, and how to request the security pack
- [Support](https://alto.video/support): how to get help, check status, and connect or disconnect Alto in ChatGPT and Claude

## Blog

- [The Best Loom Alternatives for Sales Demos in 2026](https://alto.video/best-loom-alternatives): Eight Loom alternatives for sending a demo you've already made, compared on price, uploads, per-recipient tracking and custom domains, as of September 2026.
- [The Cold Email Demo Playbook: Send a Video, Know Who Watched](https://alto.video/guides/cold-email-demo-playbook): How to put a finished demo in a cold email: a subject line that names them, a linked GIF, under 90 words, and follow-ups timed on what they watched.
- [Can you upload a video to Loom? Yes, on paid plans](https://alto.video/blog/can-you-upload-a-video-to-loom): Loom uploads need Business ($18 a month per user) or higher, and are off during the free trial. Formats, limits, steps, downloads and free options.
- [Loom pricing in 2026: every plan, the trial and the math](https://alto.video/blog/loom-pricing): Loom Starter is free, Business is $18 per user a month and Business + AI is $24, as of September 2026. Limits, the free trial, student pricing and real costs.

## Optional

- [Terms of service](https://alto.video/terms)
- [Privacy policy](https://alto.video/privacy)