# Ambassly

> Affiliate tracking, commission ledger, and payout exports for developer tools and indie SaaS. Ambassly is built for Stripe-based programs, per-content creator links, no referred-revenue caps, and auditable commission decisions.

These pages have a plain-markdown twin (text/markdown, noindex, not in the sitemap; the HTML URL is canonical): /index.md, /pricing.md, /compare.md, /vs/rewardful.md, /vs/tolt.md, /vs/firstpromoter.md, /vs/partnerstack.md, /vs/promotekit.md, /vs/partnero.md, /vs/reditus.md, /alternatives/rewardful-alternatives.md, /alternatives/firstpromoter-alternatives.md, /best/best-affiliate-software-for-saas.md.

## Docs
- [Ambassly MCP server](https://ambassly.com/docs/mcp): Connect Claude Code, Claude Desktop, or Cursor to Ambassly's scoped MCP server.
- [Install the Ambassly Tracking Snippet](https://ambassly.com/docs/install-snippet): Add a.js to your site, understand the ?via= referral cookie, and test that attribution is ready for Stripe Checkout.
- [Embed Affiliate Signup](https://ambassly.com/docs/embed): Let visitors join your affiliate program from your own site with Ambassly's passwordless signup widget.
- [Pass Ambassly Referrals into Stripe Checkout](https://ambassly.com/docs/stripe-checkout): Copy-paste examples for sending Ambassly referral codes, link tokens, and click timestamps to Stripe Checkout Sessions and Payment Links.
- [Set Up the Stripe Webhook](https://ambassly.com/docs/webhook-setup): Add Ambassly's per-company Stripe webhook endpoint, choose the required events, and understand signature verification and idempotency.
- [Ambassly Attribution Rules](https://ambassly.com/docs/attribution-rules): The exact attribution, hold, clawback, and self-referral rules Ambassly applies to merchant Stripe events.
- [Ambassly MCP server](https://ambassly.com/docs/mcp): Connect Claude Code, Claude Desktop, or Cursor with scoped company or affiliate API keys.
- [Operate Ambassly from an AI Agent](https://ambassly.com/docs/agents): What an AI agent can do with Ambassly today: live MCP server, scoped API keys, and dashboard-assisted workflows.

## Key Pages
- [Pricing](https://ambassly.com/pricing): Flat $39, $79, and $149 monthly plans with no referred-revenue caps.
- [FAQ](https://ambassly.com/faq): Direct answers about attribution, cookies, webhooks, payouts, refunds, and Stripe scope.
- [Compare hub](https://ambassly.com/compare): Every Ambassly head-to-head, alternatives shortlist, and the category roundup in one place, with pricing verified July 2026.
- [Ambassly vs Rewardful](https://ambassly.com/vs/rewardful): Comparison focused on per-content links, audit trails, and revenue caps.
- [Ambassly vs Tolt](https://ambassly.com/vs/tolt): Comparison focused on Stripe-based affiliate tracking, auditability, and payout scope.
- [Ambassly vs FirstPromoter](https://ambassly.com/vs/firstpromoter): Comparison focused on revenue caps, fraud detection, and per-content attribution.
- [Ambassly vs PartnerStack](https://ambassly.com/vs/partnerstack): Flat-priced affiliate ledger vs an enterprise partner ecosystem with a revenue rake.
- [Ambassly vs PromoteKit](https://ambassly.com/vs/promotekit): Flat no-cap tiers and per-content links vs the cheapest Stripe affiliate tool.
- [Ambassly vs Partnero](https://ambassly.com/vs/partnero): Two no-cap tools compared — a focused Stripe dev-tool ledger vs a broader multi-program platform.
- [Ambassly vs Reditus](https://ambassly.com/vs/reditus): Flat-priced tracking software vs a B2B SaaS affiliate marketplace with ARR-based tiers.
- [Rewardful alternatives](https://ambassly.com/alternatives/rewardful-alternatives): Six Rewardful alternatives with pricing, caps, and payout workflow verified July 2026.
- [FirstPromoter alternatives](https://ambassly.com/alternatives/firstpromoter-alternatives): Six FirstPromoter alternatives with pricing, caps, and payout workflow verified July 2026.
- [Best affiliate software for SaaS](https://ambassly.com/best/best-affiliate-software-for-saas): Seven tools honestly ranked — Ambassly places itself third, behind the incumbents.
- [Affiliate Commission & ROI Calculator](https://ambassly.com/tools/affiliate-commission-calculator): Free tool to estimate SaaS affiliate payouts, lifetime commission per referral, and return per dollar of commission.
- [Free affiliate program tools](https://ambassly.com/tools): Hub for the free calculators and the agreement builder; no signups.
- [LTV, CAC and Affiliate Commission Calculator](https://ambassly.com/tools/saas-ltv-cac-affiliate-calculator): Free tool for LTV, LTV:CAC, CAC payback, and the maximum recurring commission or one-time bounty that keeps payback on target.
- [Affiliate Agreement Builder](https://ambassly.com/tools/affiliate-agreement-builder): Free tool that generates plain-English affiliate program terms to copy or download.
- [Ambassly vs Rewardful vs FirstPromoter](https://ambassly.com/blog/ambassly-vs-rewardful-vs-firstpromoter): Three-way pricing, cap, and feature comparison, verified August 2026.
- [How to run a referral program](https://ambassly.com/blog/how-to-run-a-referral-program): A seven-step guide to launching a referral or affiliate program, from model choice to payout.

## Blog
- [Referral program examples for SaaS](https://ambassly.com/blog/referral-program-examples-for-saas): Four referral program structures for SaaS, two-sided credits, tiers, recurring commission and bounties, each with a worked cost example and when to use it.
- [How much affiliate commission can a SaaS afford?](https://ambassly.com/blog/how-much-affiliate-commission-can-a-saas-afford): Work out the highest affiliate commission your SaaS can afford from gross margin, churn, CAC and a payback target, with a worked example and the formulas.
- [Affiliate program terms: what to include](https://ambassly.com/blog/affiliate-program-terms-what-to-include): The clauses every SaaS affiliate program needs: commission basis, cookie window, hold period, clawbacks, payout threshold, prohibited channels and termination.
- [Referral program vs affiliate program: what's actually different](https://ambassly.com/blog/referral-program-vs-affiliate-program): A direct, sourced explanation of how referral programs and affiliate programs differ in who participates, how they're rewarded, and what software each one needs. Updated August 2026.
- [How to run a referral program for a SaaS or developer tool](https://ambassly.com/blog/how-to-run-a-referral-program): A step-by-step guide to launching a referral or affiliate program: choosing the model, setting commission, tracking with Stripe, recruiting the first partners, and getting paid without a mess. Updated August 2026.
- [Ambassly vs Rewardful vs FirstPromoter: which fits your SaaS affiliate program](https://ambassly.com/blog/ambassly-vs-rewardful-vs-firstpromoter): A sourced, three-way comparison of Ambassly, Rewardful, and FirstPromoter: pricing, revenue caps, fraud protection, and per-content attribution, verified on each vendor's live pricing page.
- [The 4 Stripe webhook events that matter for affiliate tracking](https://ambassly.com/blog/stripe-webhook-events-affiliates): A technical guide to handling checkout.session.completed, invoice.paid, charge.refunded, and customer.subscription.deleted for idempotent SaaS affiliate tracking.
- [How to design recurring affiliate commissions for subscriptions](https://ambassly.com/blog/recurring-affiliate-commissions): A practical guide to recurring SaaS affiliate commissions: lifetime versus 12-month windows, churn, upgrades, refunds, hold periods, and creator incentives.
- [How to recruit affiliates for a developer tool without a marketplace](https://ambassly.com/blog/recruit-affiliates-dev-tools): A practical founder-led playbook for finding technical creators on YouTube, newsletters, courses, GitHub, communities, and docs without relying on an affiliate marketplace.
- [PartnerStack alternatives for smaller SaaS teams](https://ambassly.com/blog/partnerstack-alternatives): A neutral comparison of PartnerStack alternatives for smaller SaaS companies that need affiliate tracking, payouts, and partner trust without enterprise program overhead.
- [How to pay affiliates without making a mess](https://ambassly.com/blog/how-to-pay-affiliates): A practical payout guide for small SaaS affiliate programs: hold periods, approval queues, PayPal mass-pay exports, batch CSVs, records, and tax basics.
- [FirstPromoter alternatives compared for SaaS affiliate programs](https://ambassly.com/blog/firstpromoter-alternatives): A practical comparison of FirstPromoter alternatives for dev tools and indie SaaS, focused on pricing caps, payout workflow, attribution, and operational fit.
- [Affiliate fraud prevention for small SaaS programs](https://ambassly.com/blog/affiliate-fraud-prevention): How to prevent self-referrals, coupon leakage, refund harvesting, and suspicious conversions without turning your affiliate program into a hostile mess.
- [Tolt pricing explained: tiers, the price-raise history, and what you actually get](https://ambassly.com/blog/tolt-pricing): A breakdown of Tolt's current pricing, its entry-price increase over the last two years, and what each tier unlocks compared to other affiliate tracking tools.
- [How affiliate tracking actually works with Stripe: cookies, webhooks, and clawbacks](https://ambassly.com/blog/stripe-affiliate-tracking): A standalone technical guide to building or evaluating Stripe-based affiliate attribution: first-party cookies, client_reference_id, idempotent webhooks, and refund clawbacks.
- [7 Rewardful alternatives compared (2026)](https://ambassly.com/blog/rewardful-alternatives): A factual, sourced comparison of Rewardful alternatives for developer tools and indie SaaS: pricing, revenue caps, and what each one actually gates behind a paywall.
- [Why affiliate software that charges you more when you succeed is backwards](https://ambassly.com/blog/no-revenue-caps): An opinion piece on revenue caps in affiliate tracking software: the industry's caps table, why the model is upside down, and a pricing philosophy built around never taxing your growth.
- [How to launch an affiliate program for a developer tool](https://ambassly.com/blog/affiliate-program-dev-tools): A practical guide to commission norms, recruiting technical creators, per-content attribution, and hold periods when launching an affiliate program for a dev tool or indie SaaS.