--- title: Guides and News by Appfigures description: 💡 Learn how to optimize and market your app with ASO guides, developer stories, industry reports and more image: https://appfigures.com/images/marketing/resources@2x.png --- # Featured [![](https://resources-cdn.appfigures.com/twia/2026/37/top-apps-august-2026-overlap-hero-20260912t031132z.png)](https://appfigures.com/resources/insights/most-downloaded-highest-earning-apps-august-2026) [Insights](https://appfigures.com/resources/insights) ## [So Much Drama! The Top Apps in August](https://appfigures.com/resources/insights/most-downloaded-highest-earning-apps-august-2026) TikTok and ChatGPT continued their tenure as the leaders in revenue and downloads, respectively, in August, but that could be changing before the year ends. --- ## ## Subscribe to the Newsletter Get app news and learn about the app business with with our data-first, no fluff, newsletter. 65,000+ developers, marketers, and investors get it every week. Subscribe [![](https://i.ytimg.com/vi/bYlcUqzA_ms/maxresdefault.jpg)](https://appfigures.com/resources/videos/use-claude-with-appfigures-for-app-growth) [Videos](https://appfigures.com/resources/videos) 9 days ago ### [How to Turn Claude Into Your App Growth Research Assistant](https://appfigures.com/resources/videos/use-claude-with-appfigures-for-app-growth) Use Claude with Appfigures data to research competitors, uncover keyword opportunities, review Apple Ads performance, and find product insights in app reviews. --- [![](https://i.ytimg.com/vi/FXDhTd-ncck/maxresdefault.jpg)](https://appfigures.com/resources/videos/aso-that-reaches-the-right-users) [Videos](https://appfigures.com/resources/videos) Oct. 9 ### [How to Get Your App Found and Downloaded by the Right Users](https://appfigures.com/resources/videos/aso-that-reaches-the-right-users) Improve discovery and conversion with keywords that match your audience, focused metadata, and screenshots that give users a reason to download. --- [![](https://resources-cdn.appfigures.com/twia/2026/37/top-games-august-2026-overlap-hero-20260912t031132z.png)](https://appfigures.com/resources/insights/most-downloaded-highest-earning-games-august-2026) [Insights](https://appfigures.com/resources/insights) Sep. 29 ### [Did the Arrows Fade? The Top Games in August](https://appfigures.com/resources/insights/most-downloaded-highest-earning-games-august-2026) Roblox led worldwide mobile-game downloads in August 2026, while Gossip Harbor hit a revenue record and Honor of Kings held the top spot. --- [![](https://resources-cdn.appfigures.com/twia/2026/39/twia-270-cover-20260928t121610z.png)](https://appfigures.com/resources/this-week-in-apps/20260925) [This Week in Apps](https://appfigures.com/resources/this-week-in-apps) Sep. 25 ### [This Week in Apps - Traditional Streamers Beware](https://appfigures.com/resources/this-week-in-apps/20260925) #270 - The most downloaded and highest earning games show a fairly stable summer, short dramas challenge traditional streaming, and that market is still wide open. --- [![](https://i.ytimg.com/vi/mPX--rCUGbw/maxresdefault.jpg)](https://appfigures.com/resources/videos/6-ways-to-get-more-from-your-apple-ads-budget) [Videos](https://appfigures.com/resources/videos) Sep. 24 ### [6 Ways to Get More From Your Apple Ads Budget](https://appfigures.com/resources/videos/6-ways-to-get-more-from-your-apple-ads-budget) Six practical ways to find better Apple Ads keywords, control bids, improve conversion, and get more installs without wasting budget. --- [![](https://resources-cdn.appfigures.com/twia/2026/39/vinted-us-rival-downloads-august-2026-20260922t050545z.png)](https://appfigures.com/resources/insights/vinted-american-expansion-paid-off) [Insights](https://appfigures.com/resources/insights) Sep. 21 ### [Vinted's Bet on the US Paid Off](https://appfigures.com/resources/insights/vinted-american-expansion-paid-off) Vinted's US expansion now drives more than half of its monthly downloads, reshaping a business that was built in Europe. --- [![](https://resources-cdn.appfigures.com/twia/2026/38/muse-us-overall-rank-20260920t205731z.png)](https://appfigures.com/resources/insights/meta-finally-gets-serious-about-ai-muse-million-downloads) [Insights](https://appfigures.com/resources/insights) Sep. 20 ### [Meta's New AI Worker Just Knocked ChatGPT From #1](https://appfigures.com/resources/insights/meta-finally-gets-serious-about-ai-muse-million-downloads) Meta's new AI worker climbed to #1 on the App Store and Google Play with 1.1M downloads in its first 11 days, but its revenue tells a different story. --- [![](https://resources-cdn.appfigures.com/twia/2026/38/x-grok-monthly-net-revenue-20260920t193256z.png)](https://appfigures.com/resources/insights/grok-takes-x-to-new-revenue-high) [Insights](https://appfigures.com/resources/insights) Sep. 20 ### [Grok Takes X's Revenue to a New High](https://appfigures.com/resources/insights/grok-takes-x-to-new-revenue-high) Grok and X reached a record revenue high in August, and the new Grok Bot has already crossed . --- [![](https://af-resources.s3.amazonaws.com/2020-08/aso-for-games/aso-for-games-cover.png)](https://appfigures.com/resources/guides/app-store-optimization-for-games) [ASO Guides](https://appfigures.com/resources/guides) Sep. 18 ### [ASO for Games: App Store Keyword Optimization (Part 1)](https://appfigures.com/resources/guides/app-store-optimization-for-games) App Store Optimization for mobile games: find game keywords, optimize metadata, and improve discoverability on the App Store and Google Play. --- [![](https://resources-cdn.appfigures.com/twia/2026/39/twia-269-cover-20260922t055248z.png)](https://appfigures.com/resources/this-week-in-apps/20260918) [This Week in Apps](https://appfigures.com/resources/this-week-in-apps) Sep. 18 ### [This Week in Apps - Knocking ChatGPT Down](https://appfigures.com/resources/this-week-in-apps/20260918) #269 - Meta's AI worker knocks ChatGPT from #1, August's most-downloaded and highest-earning apps, Vinted's US bet, and Grok pushes X to a revenue record. --- [![](https://i.ytimg.com/vi/HFAuZ2Q0fQs/maxresdefault.jpg)](https://appfigures.com/resources/videos/how-to-make-app-store-screenshots-that-rank-and-convert) [Videos](https://appfigures.com/resources/videos) Sep. 10 ### [How to Make App Store Screenshots That Help You Rank and Convert](https://appfigures.com/resources/videos/how-to-make-app-store-screenshots-that-rank-and-convert) A practical guide to using App Store screenshots to reinforce keyword intent, communicate outcomes, and turn more product-page visits into downloads. --- [![](https://i.ytimg.com/vi/VwDEYilVLHo/maxresdefault.jpg)](https://appfigures.com/resources/videos/app-store-optimization-lessons-from-real-app-listings) [Videos](https://appfigures.com/resources/videos) Aug. 27 ### [7 App Store Optimization Lessons From Real App Listings](https://appfigures.com/resources/videos/app-store-optimization-lessons-from-real-app-listings) A practical ASO teardown on choosing keywords, focusing metadata, using localizations, and making screenshots convert. --- [![](https://i.ytimg.com/vi/KQjuLKl9flE/maxresdefault.jpg)](https://appfigures.com/resources/videos/fixing-your-apple-ads-live-to-drive-more-installs) [Videos](https://appfigures.com/resources/videos) Aug. 13 ### [Apple Ads Lessons From Real App Campaigns](https://appfigures.com/resources/videos/fixing-your-apple-ads-live-to-drive-more-installs) A practical Apple Ads teardown on removing wasted keywords, building a long-tail strategy, and matching Custom Product Pages to intent. --- [![](https://i.ytimg.com/vi/37QiSQQPZ-s/maxresdefault.jpg)](https://appfigures.com/resources/videos/how-to-improve-app-store-screenshots) [Videos](https://appfigures.com/resources/videos) Jul. 30 ### [How to Improve App Store Screenshots: A Practical Guide to More Downloads](https://appfigures.com/resources/videos/how-to-improve-app-store-screenshots) A practical guide to app screenshots covering clarity, keyword alignment, custom product pages, social proof, and testing. --- [![](https://i.ytimg.com/vi/GW1spF3_-u0/maxresdefault.jpg)](https://appfigures.com/resources/videos/app-store-optimization-teardown-7-fixes) [Videos](https://appfigures.com/resources/videos) Jul. 16 ### [App Store Optimization Teardown: 10 Fixes That Make Your App Easier to Find and Easier to Download](https://appfigures.com/resources/videos/app-store-optimization-teardown-7-fixes) A practical ASO guide from a live app teardown covering app names, keywords, screenshots, localization, and Apple Ads. --- [![](https://i.ytimg.com/vi/9eg4WvF0r94/maxresdefault.jpg)](https://appfigures.com/resources/videos/how-to-start-apple-ads-without-burning-your-budget) [Videos](https://appfigures.com/resources/videos) Jul. 16 ### [How To Start Apple Ads Without Burning Your Budget](https://appfigures.com/resources/videos/how-to-start-apple-ads-without-burning-your-budget) A practical Apple Ads guide for choosing keywords, setting bids, structuring campaigns, and knowing when to scale or cut spend. --- [![](https://resources-cdn.appfigures.com/guides/advanced-aso-tips-secrets/advanced-aso-tips-secrets.png)](https://appfigures.com/resources/guides/advanced-aso-secrets) [ASO Guides](https://appfigures.com/resources/guides) Jun. 29 ### [Advanced ASO Tips for the App Store & Google Play](https://appfigures.com/resources/guides/advanced-aso-secrets) Advanced optimization tips for experienced publishers on the App Store and Google Play: keywords, metadata, conversion, and tactics beyond ASO basics. --- [![](https://resources-cdn.appfigures.com/guides/search-ads-insights/search_ads_insights_cover.png)](https://appfigures.com/resources/guides/optimizing-your-apple-search-ads-campaign) [ASO Guides](https://appfigures.com/resources/guides) Jun. 29 ### [Apple Ads Optimization: 11 Ways to Get More Downloads](https://appfigures.com/resources/guides/optimizing-your-apple-search-ads-campaign) Improve Apple Ads with 11 practical strategies for keywords, bidding, creatives, and budget. Get more app downloads while lowering CPA. --- [![](https://af-resources.s3.amazonaws.com/aso-trick/extend_keyword_list_aso.png)](https://appfigures.com/resources/guides/extend-keyword-list) [ASO Guides](https://appfigures.com/resources/guides) Jun. 29 ### [How to 10x Your App Store Keyword List with Secondary Localizations](https://appfigures.com/resources/guides/extend-keyword-list) Expand your App Store keyword list beyond 100 characters using secondary localizations. Apple-only ASO technique for the keyword list in App Store Connect. --- [![](https://af-resources.s3.amazonaws.com/app-promotion/free_app_promotion_cover_c.png)](https://appfigures.com/resources/guides/13-ways-to-promote-your-mobile-app) [ASO Guides](https://appfigures.com/resources/guides) Jun. 29 ### [13 Ways to Promote Your App and Get More Downloads](https://appfigures.com/resources/guides/13-ways-to-promote-your-mobile-app) Free and low-cost ways to promote your mobile app and drive downloads. Tactics for store visibility, social, PR, cross-promotion, and organic growth. --- [![](https://af-resources.s3.amazonaws.com/aso-keyword-research/how-to-keyword-research.png)](https://appfigures.com/resources/guides/keyword-research) [ASO Guides](https://appfigures.com/resources/guides) Jun. 29 ### [ASO Keyword Research: 9 Steps for the App Store & Google Play](https://appfigures.com/resources/guides/keyword-research) Nine ways to find ASO keywords for the App Store and Google Play: competitors, related terms, discovery tools, and how to prioritize the best terms. --- [![](https://af-resources.s3.amazonaws.com/evaluating-keywords/aso-tools-choosing-keywords-cover-2.png)](https://appfigures.com/resources/guides/which-keywords-to-optimize-for) [ASO Guides](https://appfigures.com/resources/guides) Jun. 29 ### [How to Choose ASO Keywords That Drive Downloads on the App Store & Google Play](https://appfigures.com/resources/guides/which-keywords-to-optimize-for) Choose the right ASO keywords for the App Store and Google Play using popularity, competition, and intent. Step-by-step evaluation to pick keywords that convert. --- [![](https://resources-cdn.appfigures.com/guides/app-name-optimization/aso-app-name-optimization-cover.png)](https://appfigures.com/resources/guides/app-name-optimization) [ASO Guides](https://appfigures.com/resources/guides) Jun. 29 ### [App Name ASO: Optimize Your App Name & Subtitle for Downloads](https://appfigures.com/resources/guides/app-name-optimization) Optimize your app name and subtitle for the App Store and Google Play search. Keyword placement, character limits, and examples to boost visibility and downloads. --- [![](https://resources-cdn.appfigures.com/twia/2026/26/highest-earning-apps-worldwide-may-2026-20260624t201223z.png)](https://appfigures.com/resources/insights/most-downloaded-highest-earning-apps-may-2026) [Insights](https://appfigures.com/resources/insights) Jun. 25 ### [Google’s Got What Everyone Needs - Top Apps in the World in May](https://appfigures.com/resources/insights/most-downloaded-highest-earning-apps-may-2026) May’s top app charts were mostly stuck, but ChatGPT kept growing in downloads while TikTok kept leading revenue and Google One climbed into the top five. --- [![](https://resources-cdn.appfigures.com/events/ls-20230208/cover-b.png)](https://appfigures.com/resources/videos/cgatgpt-for-aso) [Videos](https://appfigures.com/resources/videos) Jun. 24 ### [ChatGPT for App Store Optimization: Prompts and Workflow (2026)](https://appfigures.com/resources/videos/cgatgpt-for-aso) Use ChatGPT to speed up App Store Optimization: keyword ideas, metadata drafts, and competitor analysis workflows (prompt sheet included). ---   1 of 71   [Next →](https://appfigures.com/resources?p=2) [![Data-Driven ASO Tools](https://appfigures.com/new-design/images/reports/tools-for-aso-icon.svg "Data-Driven ASO Tools") Data-Driven ASO Tools Keyword optimization and rank monitoring to help you grow your organic downloads.](https://appfigures.com/aso-tools) [![App Intelligence](https://appfigures.com/new-design/images/reports/tools-for-researchers-icon.svg "App Intelligence") App Intelligence Use downloads and revenue estimates to understand the competiton and gain an edge.](https://appfigures.com/app-intelligence) Start Optimizing Now Credit card not required. 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