# Appie > Appie is an AI marketing stack for growth, content, chatbots, social, influencers, and marketplace tools. Give Appie a website URL. It learns the brand, then runs the apps below from one project. Actions spend credits. Reads do not. Docs hub: https://appie.run/docs. Markdown twins: https://appie.run/docs.md, https://appie.run/docs/api.md, https://appie.run/docs/mcp.md. Full docs: https://appie.run/llms-full.txt. The HTTP API is https://appie.run/api/v1. bin/appie is the CLI for those routes. The MCP endpoint is POST https://appie.run/mcp. ChatGPT uses OAuth 2.1 (discovery under /.well-known/). Cursor and the CLI use a project API key (esk_) as `Authorization: Bearer esk_…` or `X-Api-Key`. Tools cover short links, authors and articles, the Brain, chatbots, Reddit and X reply drafts (Appie never sends or posts them), and LinkedIn. A short link costs 1 credit to create and 0.001 credits per click. You run each scan yourself. Reddit and X are each scanned at most once per day (10 credits). A LinkedIn profile scan costs 30 credits. A lead email lookup costs 5 credits. Listing LinkedIn leads includes email and phone when known. ## Product - [Home](https://appie.run/): Give Appie your website. It learns your brand, then runs growth, content, chatbots, social, influencers, and marketplace tools. - [Features](https://appie.run/features): Every Appie app in one stack: LinkedIn, Reddit, Twitter, chatbots, journeys, content, social, short links, influencers, and marketplace. - [Pricing](https://appie.run/pricing): Starter and Standard monthly plans for Appie. See the credit cost of every action, from articles and chatbots to short links. ## Apps - [AI Chatbots](https://appie.run/ai-chatbots): AI chatbots trained on your pages and files. Embed a widget, answer visitors in your brand voice, and capture leads. - [Social Media Automation](https://appie.run/social-media-automation): Generate social posts in your brand voice and schedule them to Facebook, Instagram, X, and LinkedIn from one place. - [URL Shortener](https://appie.run/url-shortener): Create short links on s.appie.run with click analytics, location, device insights, and QR-code tracking. - [Content Writer](https://appie.run/content-writer): Write light and deep articles in your own voice. Appie researches your sources, then drafts posts you can publish. - [Influencer Research](https://appie.run/influencer-research): Find Instagram creators, capture profile and video metrics, shortlist talent, and draft outreach you send yourself. - [UGC Tracker](https://appie.run/ugc-tracker): Track creator videos on YouTube, TikTok, Instagram, and Facebook. See views, engagement, spend, and campaign rollups. - [Growth Apps](https://appie.run/growth-apps): Reddit and Twitter marketing in Appie. You run each scan at most once a day, then draft on-brand replies and post them yourself. - [Reddit Marketing](https://appie.run/reddit-marketing): Find Reddit threads about your brand and draft replies that sound like you. You post each reply yourself. A scan runs at most once a day. - [Twitter Marketing](https://appie.run/twitter-marketing): Daily X monitoring: run a scan and get relevant posts plus drafted replies. - [LinkedIn Growth](https://appie.run/linkedin-growth): Track LinkedIn profiles, pull engagers into your CRM, and turn activity into outreach-ready leads. - [Journeys](https://appie.run/journeys): Event-triggered email sequences for signup, purchase, and custom events, written in the same brand voice. - [Marketplace](https://appie.run/marketplace): Request Amazon reviews, track keyword ranks, and benchmark competitors on price and ratings from Appie. ## Docs - [Docs index](https://appie.run/docs.md): Index of Appie documentation for the HTTP API, CLI, and MCP tools. - [HTTP API and CLI](https://appie.run/docs/api.md): Call Appie over HTTP with an esk_ API key, or use the appie CLI. - [MCP tools](https://appie.run/docs/mcp.md): Call Appie from ChatGPT with OAuth, or from Cursor/Claude with an esk_ project API key. - [Zapier](https://appie.run/docs/zapier.md): Credit costs, mention scans, and details for every Zapier trigger, action, and search. ## Optional - [About](https://appie.run/about): Appie builds AI marketing tools that stay affordable and straightforward, so teams can automate growth without a complex setup. - [Contact](https://appie.run/contact): Contact Appie for product questions, support, or a larger credit pack. Email support@appie.run or send a message from this page. - [Privacy](https://appie.run/privacy): How Appie collects, uses, and protects account, project, MCP API key, and ChatGPT connection data. - [Terms](https://appie.run/terms): The terms that cover your use of Appie, including accounts, credits, and the marketing tools on appie.run. - [Creators](https://appie.run/creator): Creators join Appie campaigns, connect social accounts, and track the videos brands hire them to publish. ## Free tools - [All free tools](https://appie.run/tools): Free AI tools for Markdown conversion, XML sitemaps, FAQ drafts, replies, and chat over a page or file. No account required. - [Convert CSV to Markdown](https://appie.run/tools/convert-csv-to-markdown): Turn a CSV file into a Markdown table. Free CSV to Markdown converter with no account. Paste rows or upload a .csv file. - [Convert JSON to Markdown](https://appie.run/tools/convert-json-to-markdown): Convert JSON into readable Markdown. Free JSON to Markdown tool for arrays, objects, and config files. No sign-up. - [Convert HTML to Markdown](https://appie.run/tools/convert-html-to-markdown): Convert HTML to clean Markdown. Free HTML to Markdown tool for pages, emails, and exported articles. No sign-up. - [Convert XML to Markdown](https://appie.run/tools/convert-xml-to-markdown): Convert XML to Markdown headings and lists. Free XML to Markdown tool for feeds, configs, and exports. No sign-up. - [Convert RTF to Markdown](https://appie.run/tools/convert-rtf-to-markdown): Convert an RTF document to Markdown. Free RTF to Markdown tool for old Word and TextEdit files. No sign-up. - [Convert Paste to Markdown](https://appie.run/tools/convert-paste-to-markdown): Paste copied text or HTML and convert it to Markdown. Free paste to Markdown tool for docs, email, and notes. No sign-up. - [Convert PDF to Markdown](https://appie.run/tools/convert-pdf-to-markdown): Convert a text-based PDF to Markdown. Free PDF to Markdown tool for reports, guides, and white papers. No sign-up. - [Convert DOCX to Markdown](https://appie.run/tools/convert-docx-to-markdown): Convert a Word document to Markdown. Free DOCX to Markdown tool that keeps headings and tables. No sign-up. - [Convert a Webpage to Markdown](https://appie.run/tools/convert-webpage-to-markdown): Convert a public webpage to Markdown. Free URL to Markdown tool for articles, docs, and help pages. No sign-up. - [Convert Notion to Markdown](https://appie.run/tools/convert-notion-to-markdown): Convert a public Notion page to Markdown. Free Notion to Markdown tool for docs you want to move or archive. No sign-up. - [Convert Google Docs to Markdown](https://appie.run/tools/convert-google-docs-to-markdown): Convert a public Google Doc to Markdown. Free Google Docs to Markdown tool for shared specs and drafts. No sign-up. - [AI Chat with Your Text Data](https://appie.run/tools/ai-chat-with-your-text-data): Ask questions about pasted text. Free AI chat for notes, transcripts, policies, and articles. No account required. - [AI Chat with Your Website Data](https://appie.run/tools/ai-chat-with-your-website-data): Ask questions about a public webpage. Free AI chat with website content for research, FAQs, and summaries. No account required. - [AI Chat with Your Document](https://appie.run/tools/ai-chat-with-your-document-data): Upload a document and ask questions about it. Free AI chat for PDF, Word, HTML, CSV, and text files. No account required. - [AI Chat with Your PDF](https://appie.run/tools/ai-chat-with-your-pdf-document-data): Upload a PDF and ask questions about it. Free AI chat with PDF documents for reports and manuals. No account required. - [AI Chat with Your Word Document](https://appie.run/tools/ai-chat-with-your-word-document-data): Upload a Word document and ask questions about it. Free AI chat with DOCX files for specs and proposals. No account required. - [AI Reply Generator](https://appie.run/tools/ai-reply-generator): Generate a thoughtful reply to any message. Free AI reply generator for email, social, chat, and texts. No account required. - [AI Answer Generator](https://appie.run/tools/ai-answer-generator): Get a direct answer to a question. Free AI answer generator with language and tone. No account required. - [AI Email Response Generator](https://appie.run/tools/ai-email-response-generator): Write a professional email reply in seconds. Free AI email response generator with subject, sender, and tone. No account required. - [AI Letter Generator](https://appie.run/tools/ai-letter-generator): Generate a formal or friendly letter. Free AI letter generator for cover letters, resignations, and thank-you notes. No account required. - [AI Blog Title Generator](https://appie.run/tools/ai-blog-title-generator): Generate SEO blog titles from keywords and a summary. Free AI blog title generator with language and tone. No account required. - [AI Chatbot Name Generator](https://appie.run/tools/ai-chatbot-name-generator): Generate chatbot names that are easy to say and remember. Free AI chatbot name generator with tone, industry, and affixes. No account required. - [AI SaaS Brand Name Generator](https://appie.run/tools/ai-saas-brand-name-generator): Generate SaaS brand name ideas from a product description. Free AI SaaS name generator with tone and industry. No account required. - [AI Prompt Generator](https://appie.run/tools/ai-prompt-generator): Build a prompt with APE, RACE, CREATE, SPARK, and six more frameworks. Free AI prompt generator for ChatGPT and Claude. No account required. - [AI Prompt Optimizer](https://appie.run/tools/ai-prompt-optimizer): Rewrite a weak prompt into a clearer one. Free AI prompt optimizer for ten prompt frameworks. No account required. - [AI FAQ Generator](https://appie.run/tools/ai-faq-generator): Generate FAQ questions and answers from notes or a topic brief. Free AI FAQ generator with language and tone controls. No account required. - [Sitemap Finder and Checker](https://appie.run/tools/sitemap-checker): Find sitemaps on a website and count their URLs. Free sitemap finder and checker for SEO audits. No sign-up. - [XML Sitemap Validator](https://appie.run/tools/sitemap-validator): Validate an XML sitemap for errors and protocol issues. Free sitemap validator with a score and a list of problems. No sign-up. - [XML Sitemap Generator](https://appie.run/tools/sitemap-generator): Generate an XML sitemap from a site or a URL list. Free XML sitemap generator for SEO. No sign-up. - [Sitemap URL Extractor](https://appie.run/tools/sitemap-url-extractor): Extract every URL from a sitemap. Free sitemap URL extractor for audits, migrations, and crawls. No sign-up. - [Sitemap URLs Comparison Tool](https://appie.run/tools/sitemap-urls-comparison): Compare two XML sitemaps and list added and removed URLs. Free sitemap comparison tool for migrations and releases. No sign-up. - [Sitemap Split and Merger](https://appie.run/tools/sitemap-split-merger): Split a large sitemap or merge several into one. Free sitemap split and merge tool that respects the 50,000 URL limit. No sign-up. - [Sitemap Analytics and Insights](https://appie.run/tools/sitemap-analytics): See URL depth, file types, and protocol mix in a sitemap. Free sitemap analytics for technical SEO reviews. No sign-up. - [XML Sitemap Index Generator](https://appie.run/tools/sitemap-index-generator): Build a sitemap index from a list of sitemap URLs. Free XML sitemap index generator for large sites. No sign-up. - [Sitemap to Robots.txt Generator](https://appie.run/tools/sitemap-robots-generator): Generate a robots.txt file with allow, disallow, and sitemap lines. Free robots.txt generator for SEO setup. No sign-up. - [Sitemap Frequency Analyzer](https://appie.run/tools/sitemap-frequency-analyzer): Analyze changefreq and priority values in an XML sitemap. Free sitemap frequency analyzer for SEO cleanup. No sign-up. - [Website URL Extractor](https://appie.run/tools/website-url-extractor): Extract URLs from a public website. Free website URL extractor for content audits and site maps. No sign-up. - [AI Chatbot Conversation Analysis](https://appie.run/tools/ai-chatbot-conversation-analysis): Analyze chatbot transcripts for knowledge gaps and user intent. Free AI conversation analysis for support teams. No account required. - [Customer Service Script Generator](https://appie.run/tools/customer-service-script-generator): Generate a customer service script for chat, phone, or email. Free AI script generator for support teams. No account required. - [Website FAQ Generator](https://appie.run/tools/website-faq-generator): Generate FAQs from up to five public pages. Free website FAQ generator for help centers and landing pages. No account required. - [Webpage to FAQ Generator](https://appie.run/tools/webpage-to-faq-generator): Turn one webpage into an FAQ. Free webpage to FAQ generator for docs and product pages. No account required. - [PDF to FAQ Generator](https://appie.run/tools/pdf-to-faq-generator): Generate FAQs from a PDF. Free PDF to FAQ generator for manuals, policies, and white papers. No account required. - [DOCX to FAQ Generator](https://appie.run/tools/docx-to-faq-generator): Generate FAQs from a Word document. Free DOCX to FAQ generator for specs and support docs. No account required. - [HTML to FAQ Generator](https://appie.run/tools/html-to-faq-generator): Generate FAQs from an HTML file. Free HTML to FAQ generator for exported help pages. No account required. - [Google Docs to FAQ Generator](https://appie.run/tools/google-docs-to-faq-generator): Generate FAQs from a public Google Doc. Free Google Docs to FAQ generator for shared drafts. No account required. - [Notion to FAQ Generator](https://appie.run/tools/notion-to-faq-generator): Generate FAQs from a public Notion page. Free Notion to FAQ generator for published docs. No account required. - [Chatbot ROI Calculator](https://appie.run/tools/chatbot-roi-calculator): Estimate support savings from a chatbot. Free chatbot ROI calculator for ticket volume, handle time, and hourly cost. No sign-up. - [Email Signature Generator](https://appie.run/tools/email-signature-generator): Create a professional HTML email signature. Free email signature generator with name, title, links, and photo. No sign-up.