# Connected Paths

> Connected Paths is a UK-based AI implementation consultancy for established businesses. It helps CEOs and leadership teams turn AI into practical working systems across growth, operations, marketing, and team workflows.

Connected Paths starts with the business problem rather than a preferred AI tool. The work focuses on where AI can improve growth, reduce operational friction, strengthen decision-making, or change how teams work day to day.

Founder Riaz Kanani has spent two decades working across data, technology, B2B marketing, and business growth. His background includes helping scale Silverpop, later acquired by IBM; serving as COO of Profusion, a data science consultancy; founding Radiate B2B; and building MCP tools for paid advertising and social media workflows.

## Core Pages

- [Home](https://connectedpaths.com/): Main website with positioning, services, approach, proof points, product links, and contact form.
- [AI overview](https://connectedpaths.com/ai-overview/): Concise factual summary of Connected Paths for search engines, AI assistants, and people researching the company.
- [About Connected Paths](https://connectedpaths.com/about/): Company background, founder information, operating principles, and how the consultancy works.
- [Contact](https://connectedpaths.com/#contact): Main contact form for discussing AI implementation, growth, operations, or team workflow needs.

## Services And Topics

- [Services](https://connectedpaths.com/#services): How Connected Paths helps with customer growth, day-to-day operations, team productivity, and marketing performance.
- [How it works](https://connectedpaths.com/#approach): The Connected Paths approach: understand the business, identify high-impact AI interventions, and stay through implementation.
- [AI Readiness Assessment](https://connectedpaths.com/ai-readiness-assessment/): Assessment for understanding whether a business is ready to implement AI effectively.
- [The CEO's guide to AI implementation](https://connectedpaths.com/guides/ceo-ai-implementation/): Guide for CEOs assessing AI readiness, implementation quality, and questions to ask AI consultants.
- [Insights](https://connectedpaths.com/insights/): Articles on AI adoption, business systems, go-to-market, paid media, revenue operations, and implementation.

## Case Studies

- [Case studies](https://connectedpaths.com/case-studies/): Overview of named client work and practical outcomes.
- [Whitefox case study](https://connectedpaths.com/case-studies/whitefox/): How Connected Paths helped a creative publishing agency move from AI ambition to adoption, including a 42% reduction in pitch preparation time.
- [Thorogood case study](https://connectedpaths.com/case-studies/thorogood/): How Connected Paths helped a global management and data consultancy build its paid digital presence from zero across Google, LinkedIn, and YouTube.

## Tools

- [Paid Ads MCP Server](https://connectedpaths.com/tools/paid-ads-mcp-server/): Hosted MCP server for analysing LinkedIn Ads and Google Ads performance inside ChatGPT, Claude, and compatible clients.
- [Social Media MCP Server](https://connectedpaths.com/tools/social-media-mcp-server/): Hosted MCP server for social media workflows and analysis through AI assistants.

## Selected Insights

- [What AI actually needs from you](https://connectedpaths.com/insights/what-ai-actually-needs-from-you/): Why useful AI depends on business evidence and live context, not only better models.
- [How to implement AI in your business](https://connectedpaths.com/insights/how-to-implement-ai-in-your-business/): Practical sequence for moving from AI experiments to implementation.
- [Why AI doesn't fix a broken process - it amplifies it](https://connectedpaths.com/insights/why-ai-doesnt-fix-broken-processes/): Why process quality matters before AI adoption, with the Stanford research on what separates scaled AI from stalled pilots.
- [AI in the B2B buying journey](https://connectedpaths.com/insights/ai-in-the-b2b-buying-journey/): How AI changes B2B buyer research and commercial workflows.
- [What to hire for in the AI era](https://connectedpaths.com/insights/what-to-hire-for-in-the-ai-era/): Skills and judgement businesses need as AI changes work.
- [Why disconnected sales and marketing systems are now your most expensive problem](https://connectedpaths.com/insights/b2b-sales-marketing-integration-ai/): Why integrated commercial systems matter more as AI agents become part of go-to-market workflows.
- [The paid media signal most teams misread](https://connectedpaths.com/insights/the-paid-media-signal-most-teams-misread/): How to interpret paid media performance more usefully.
- [How AI is changing LinkedIn Ads performance analysis](https://connectedpaths.com/insights/how-ai-is-changing-linkedin-ads-performance-analysis/): How AI can improve paid media analysis and optimisation.

## Entity Facts

- Company: Connected Paths International Ltd
- Website: https://connectedpaths.com/
- Contact email: hello@connectedpaths.com
- Contact URL: https://connectedpaths.com/#contact
- Founder: Riaz Kanani
- Geography: United Kingdom, with experience across the UK, Europe, Asia-Pacific, and international markets
- Main areas of expertise: AI implementation, AI transformation, business process redesign, B2B marketing, paid media analysis, revenue operations, and Model Context Protocol tools

## Optional

- [Full text](https://connectedpaths.com/llms-full.txt): The CEO guide and the most-referenced insights in full, as plain text.
- [Privacy policy](https://connectedpaths.com/privacy-policy/): Website privacy policy for Connected Paths International Ltd.
- [Mobile apps privacy policy](https://connectedpaths.com/mobile-apps-privacy-policy/): Privacy policy for Connected Paths mobile applications.