# Digital Darts: Profit\-first Google Ads and SEO for Shopify stores\. > Shopify stores hire us to run Google Ads and SEO to profit, not vanity ROAS\. Specialist since 2015 with senior team\. Download the free playbook\. Generated by Yoast SEO v28.7, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [About Digital Darts](https://www.digitaldarts.com.au/about) - [Contact](https://www.digitaldarts.com.au/contact) - [Terms of Service](https://www.digitaldarts.com.au/tos) - [Privacy and Cookies Policy](https://www.digitaldarts.com.au/privacy) - [Clear Cut Growth](https://www.digitaldarts.com.au/courses/clear-cut-growth) - [Google Shopping for Shopify: The Definitive Guide](https://www.digitaldarts.com.au/google-shopping) - [Shopify Conversion Rate Optimization](https://www.digitaldarts.com.au/shopify-conversion-rate-optimization) - [Audio Versions of Past Newsletters](https://www.digitaldarts.com.au/free/audio-versions-of-past-newsletters) - [Ecom Search Letter \- Free Google Ads and SEO Newsletter](https://www.digitaldarts.com.au/free) - [Articles](https://www.digitaldarts.com.au/blog) ## Posts - [The Finest Google Analytics Setup in Shopify for Splendid Data](https://www.digitaldarts.com.au/google-analytics-shopify): Get everything to configure the ultimate Google Analytics 4 setup for Shopify in this splendid tutorial\. The guide was first published in 2015 for Universal Analytics\. Since then I’ve kept it up\-to\-date when I discover a feature that helps merchants better use the analytics platform\. Nearly all guides published about Google Analytics for Shopify in some way have copied code or concepts from this tutorial\. Owners of development agencies tell me they link to this guide as their standard operation procedure to set up Google Analytics for 8\-figure brands\. Digital Marketing Evangelist for Google and author of Web Analytics 2\.0 Avinash Kaushik called the first edition the “great, detailed, guide on how to set up and get value \[in Shopify\]”\. A lot of Shopify stores have bad data and no idea how to use their analytics program\. Once you complete the guide, you will change how you market your store as you make intelligent use of analytics to grow your store\. Here's our client checklist for the perfect Google Analytics setup with Shopify\. - [How We Scaled a Store's Facebook Ads From $300/Month to $300,000/Month in Ad Spend](https://www.digitaldarts.com.au/scale-facebook-ads-shopify): This is an advanced guide on how to profitably scale your Shopify store for Facebook and Instagram ads\. It presumes familiarity with Facebook Business Manager, and that you have recently managed profitable campaigns\. In other words, you will get the most of it if your Shopify business is already profitable on the ad channel and you want to scale your Facebook and Instagram Ads\. The strategy details the methods we used to take one Shopify brand from $300/month to $300,000/month\. The outlaid strategies and tactics help us regularly grow accounts to unseen levels\. If you want a simple, quick\-read guide to grow your business, go elsewhere\. This guide gets technical\. It dives deep into the nuts and bolts of exactly what it takes to go from spending tiny amounts to thousands per day, whilst hitting revenue goals\. - [The Complete Google Ads Tutorial for Shopify \(2026\) To Grow Your Store](https://www.digitaldarts.com.au/google-ads-tutorial-shopify): No one shows the full Google Ads setup for Shopify, covering every campaign type, account setting and feed optimization that actually drives sales, all in one place\. I've been running Google Ads for Shopify brands for over 10 years\. In this 2026 Google Ads tutorial, I'll build a brand new account from scratch so you can follow along and apply it to your own store\. If you're running ads already, you'll see how to grow your account\. I'm going to show everything: search, shopping, Performance Max, remarketing, and more\. I'll show you how to research, use AI, write ad copy, gather keywords, set up a well\-optimized feed, and configure account settings so you grow your store\. - [How to Build Backlinks for Your Shopify Ecommerce Store](https://www.digitaldarts.com.au/shopify-backlinks-link-building): Around 99% of Shopify stores will never rank first in AI or Google because not enough good websites link to them\. After 10 years of growing Shopify stores with every SEO tactic out there, I can tell you links are still the single biggest lever you can pull\. They're how Google decides who to trust, and now they're how AI tools like ChatGPT decide which stores to mention\. I'll show you the exact link building strategies we use as part of our Shopify SEO service, the ones your competitors are too lazy or scared to do, and how to run them yourself without burning your whole week\. - [How to Run Microsoft Ads for Shopify: Build a $100K\-a\-Year Campaign](https://www.digitaldarts.com.au/microsoft-ads-shopify): Everyone talks about Meta and Google Ads for scale, but Microsoft Ads has quietly become one of the most profitable channels for some Shopify stores\. We added $100,000 a year for one client from new shoppers and was getting both better order value and cost per sale\. In this tutorial, I'll show why it works, the right way to set it up to save you time and bring you more profit, and the one setting that can make or break your account\. ## Categories - [Google Ads](https://www.digitaldarts.com.au/topic/google-ads) - [SEO](https://www.digitaldarts.com.au/topic/seo) - [Shopify Tutorials](https://www.digitaldarts.com.au/topic/shopify-tutorials) - [Facebook Ads](https://www.digitaldarts.com.au/topic/facebook-ads) - [Conversion Rate Optimization](https://www.digitaldarts.com.au/topic/cro) ## Optional - [Sitemap index](https://www.digitaldarts.com.au/sitemap_index.xml)