aid: dynamic-yield

deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived

accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - security
  generated: '2026-09-03'
  method: derived

image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/dynamic-yield.png

name: Dynamic Yield

description: Dynamic Yield (a Mastercard company) is an experience optimization and personalization platform — branded "Experience OS" — used
  by retail, eCommerce, media, travel, and financial-services brands to individualize content, product recommendations, offers, search, and messaging
  across web, mobile app, email, and kiosk channels. The platform is MACH Alliance certified (microservices-based, API-first, cloud-native, headless)
  and exposes server-side Experience APIs (choose/collect for personalization and event tracking), a Product Feed / catalog API, a User Event
  API, Recommendation APIs, a Search API (query, pagination, filtering, sorting, autosuggest), and the Shopping Muse AI shopping-assistant API,
  alongside client-side script snippets and native mobile SDKs for iOS (Swift), Android (Kotlin), and React Native. Developer documentation, API
  reference, and a quarterly technical changelog are published at dy.dev. This profile was surfaced as a Bessemer Venture Partners portfolio company
  and enriched by the API Evangelist pipeline.

url: https://raw.githubusercontent.com/api-evangelist/dynamic-yield/refs/heads/main/apis.yml

x-type: company

x-source: vc-portfolio

x-backed-by:
- bessemer-venture-partners

x-owned-by: mastercard

x-tier: stub

x-tier-reason: portfolio-lead

specificationVersion: '0.23'

created: '2026-07-17'

modified: '2026-07-18'

x-docs-platform: readme

x-docs-platform-confidence: medium

x-docs-platform-checked: 2026-10-03

tags:
- Company
- Cloud
- Personalization
- Experience Optimization
- Recommendations
- A/B Testing
- Search
- E-Commerce
- Retail
- Machine Learning
- MACH
- Mastercard

tags_raw:
- Company
- Cloud
- Personalization
- Experience Optimization
- Recommendations
- A/B Testing
- Search
- eCommerce
- Retail
- Machine Learning
- MACH
- Mastercard
- Machine-Learning

maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io

common:
- type: CapabilityMap
  url: capabilities/dynamic-yield-capability-edges.yml
  name: Dynamic Yield Business Capability Map
- type: AgenticAccess
  url: agentic-access/dynamic-yield-agentic-access.yml
- type: Spectral
  url: rules/dynamic-yield-rules.yml
- type: JSONLD
  url: json-ld/dynamic-yield-context.jsonld
- type: Vocabulary
  url: vocabulary/dynamic-yield-vocabulary.yml
- type: DataModel
  url: data-model/dynamic-yield-data-model.yml
- type: ErrorCatalog
  url: errors/dynamic-yield-problem-types.yml
- type: MCPServer
  url: mcp/dynamic-yield-mcp.yml
- type: Hosts
  url: hosts/dynamic-yield-hosts.yml
- type: Vendors
  url: vendors/dynamic-yield-vendors.yml
- type: DomainSecurity
  url: security/dynamic-yield-domain-security.yml
- type: Website
  url: https://www.dynamicyield.com/
- type: DeveloperPortal
  url: https://dy.dev/
- type: Documentation
  url: https://dy.dev/docs
- type: APIReference
  url: https://dy.dev/reference
- type: GettingStarted
  url: https://dy.dev/docs/getting-started
- type: ChangeLog
  url: https://dy.dev/changelog
- type: Support
  url: https://support.dynamicyield.com/hc/en-us
- type: Blog
  url: https://www.dynamicyield.com/blog/
- type: GitHubOrganization
  url: https://github.com/DynamicYield
- type: Login
  url: https://marketing.dynamicyield.com/
- type: TermsOfService
  url: https://www.dynamicyield.com/terms-of-use/
- type: PrivacyPolicy
  url: https://www.dynamicyield.com/privacy-policy/
- type: Authentication
  url: authentication/dynamic-yield-authentication.yml
- type: Packages
  url: packages/dynamic-yield-packages.yml
- type: SDKs
  url: packages/dynamic-yield-packages.yml
- type: Conventions
  url: conventions/dynamic-yield-conventions.yml
- type: Lifecycle
  url: lifecycle/dynamic-yield-lifecycle.yml
- type: ChangeLog
  url: changelog/dynamic-yield-changelog.yml
- type: Conformance
  url: conformance/dynamic-yield-conformance.yml

apis:
- name: Dynamic Yield Experience OS API
  description: >-
    Server-side Experience APIs and related product APIs for personalization, recommendations, event collection,
    product catalog sync, search, and the Shopping Muse AI assistant. Authenticated with a DY-API-Key
    API key.
  humanURL: https://dy.dev/reference
  baseURL: https://dy-api.com
  tags:
  - Personalization
  - Recommendations
  - Search
  - Event
  tags_raw:
  - Personalization
  - Recommendations
  - Search
  - Events
  properties:
  - type: Documentation
    url: https://dy.dev/docs
  - type: APIReference
    url: https://dy.dev/reference
  - type: GettingStarted
    url: https://dy.dev/docs/getting-started
  aid: dynamic-yield:dynamic-yield-experience-os-api
- aid: dynamic-yield:dynamic-yield-api-only-api
  name: Dynamic Yield API only API
  description: >-
    API-only mode endpoints, for users who want to use the Experience APIs without using the full Experience
    OS features. In API-only mode, you are responsible for generating user and session IDs, and for reporting
    pageviews and events, while still benefiting from Dynamic Yield's personalization capabilities.
  humanURL: https://dy.dev/reference
  baseURL: https://dy-api.com
  tags:
  - API only
  properties:
  - type: OpenAPI
    url: openapi/dynamic-yield-api-only-api-openapi.yml
- aid: dynamic-yield:dynamic-yield-experience-apis-api
  name: Dynamic Yield Experience APIs API
  description: Serve user experience and track user interactions.
  humanURL: https://dy.dev/reference
  baseURL: https://dy-api.com
  tags:
  - Experience APIs
  properties:
  - type: OpenAPI
    url: openapi/dynamic-yield-experience-apis-api-openapi.yml
- aid: dynamic-yield:dynamic-yield-product-data-api
  name: Dynamic Yield Product Data API
  description: Update and monitor product data.
  humanURL: https://dy.dev/reference
  baseURL: https://dy-api.com
  tags:
  - Product Data
  properties:
  - type: OpenAPI
    url: openapi/dynamic-yield-product-data-api-openapi.yml
- aid: dynamic-yield:dynamic-yield-profile-anywhere-api
  name: Dynamic Yield Profile Anywhere API
  description: Retrieve user affinity data.
  humanURL: https://dy.dev/reference
  baseURL: https://dy-api.com
  tags:
  - Profile Anywhere
  properties:
  - type: OpenAPI
    url: openapi/dynamic-yield-profile-anywhere-api-openapi.yml
- aid: dynamic-yield:dynamic-yield-user-data-api-api
  name: Dynamic Yield User Data API
  description: Update user data.
  humanURL: https://dy.dev/reference
  baseURL: https://dy-api.com
  tags:
  - User Data API
  properties:
  - type: OpenAPI
    url: openapi/dynamic-yield-user-data-api-api-openapi.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

x-readme-harvest:
  date: '2026-10-14'
  ops: 23
  tool: harvest-readme-openapi.py
  portal: https://dy.dev