# GatherHQ

> GatherHQ is a customer intelligence platform for GTM teams and AI agents.

## Agent setup
- Setup instructions: https://www.gatherhq.com/agents/setup.txt
- Connection guide: https://share.gatherhq.com/mcp
- MCP server: https://share.gatherhq.com/api/mcp
- Conversational tool: ask_emma. Discover the current schema from the authenticated server.
- Authentication: official Gather work-email sign-in. A Gather account is required. Enterprise connector approval may be needed.
- Report API: POST https://synthetic.gatherhq.com/api/v1/reports. Bearer or x-api-key required. Request API access from Gather.
- Report MCP: https://synthetic.gatherhq.com/api/v1/mcp. Tools: gather_report_start, gather_report_check, gather_report_list.
- Reports: 30 simulated interviews by default, configurable from 10 to 50. About 30 to 40 minutes; poll every 30 to 60 seconds until completed or failed. Results are directional, not a survey of real people.
- Distinguish existing research, simulated estimates, and new interviews. Scope the question before launching new research.

The inline website form collects a research question, audience, and email. It saves a manual request and notifies the Gather team to prepare and deliver the report. This marketing form does not start a simulation or send an automated report. An intake receipt confirms a team handoff, not a completed study. Real interviews are scoped before work begins. The Gather MCP and REST report endpoints are separate authenticated services.

## Product and guides
- [Gather | Buyer intelligence for GTM teams and agents](https://www.gatherhq.com/): GatherHQ is a customer intelligence platform for GTM teams and AI agents. Validate decisions and turn original research into content that drives demand.
- [Validate GTM decisions and create demand | GatherHQ](https://www.gatherhq.com/research): Original research for AEO and SEO. Validate messaging, pricing, ads, and content with buyers. Built for CMOs and PMMs across B2B and B2C.
- [The Gather platform | Real research and customer simulations | GatherHQ](https://www.gatherhq.com/platform): Built for GTM teams and agents. AI-moderated qualitative, quantitative, and adaptive research, brand-specific simulations, holdback checks, and keystone research.
- [Simulate what’s next. Built on what’s real. | GatherHQ](https://www.gatherhq.com/simulations): Explore a decision with a living model of your buyers. Real interviews keep the understanding specific to your audience and your brand.
- [Understanding that compounds. | GatherHQ](https://www.gatherhq.com/methodology): Connect what you already know, learn from real people, and keep asking better questions.
- [Connect your agents to buyer research | GatherHQ](https://www.gatherhq.com/api): Give enterprise agents buyer intelligence. Copy setup instructions, connect Gather with MCP, or build a custom research workflow with the REST API.
- [Buyer research. Two ways to connect. | GatherHQ](https://www.gatherhq.com/docs): Ask Emma with your Gather account, or run a research report with an API key. Choose the connection that fits your agent.
- [A question in. A research report out. | GatherHQ](https://www.gatherhq.com/docs/quickstart): Start a simulated research report with one call. Get an ID immediately, then poll for the report and structured findings.
- [Bring Gather to your agent. | GatherHQ](https://www.gatherhq.com/docs/mcp): Choose a conversation with Ask Emma or an API-key connection that runs research reports. Both work with compatible MCP clients.
- [Customer research and original reports | GatherHQ](https://www.gatherhq.com/resources): Original Gather reports. Customer research. Practical guides. Find a perspective you can put to work.
- [Published customer research | GatherHQ](https://www.gatherhq.com/resources/customer-research): Explore public research from the brands we serve. Read the complete findings on each publisher’s site.
- [Original Gather research reports | GatherHQ](https://www.gatherhq.com/resources/gather-reports): Original research on buying decisions, marketing investment, and customer understanding. Read every report in one place.
- [Customer research and simulation guides | GatherHQ](https://www.gatherhq.com/resources/guides): Clear, practical guides to real interviews, customer simulations, and research for AI agents.
- [Research and brand health demos | GatherHQ](https://www.gatherhq.com/resources/demos): Explore illustrative research experiences, from brand health tracking to customer verbatims. These are demos, not new research findings.
- [The buyer experience, through buyers’ eyes. | GatherHQ](https://www.gatherhq.com/customers/invoca): Invoca’s 2026 B2C Buyer Experience Report explores what consumers want from the path to purchase.
- [A sharper view of a changing market. | GatherHQ](https://www.gatherhq.com/customers/cloudbolt): CloudBolt’s “The Mass Exodus That Never Was” explores how IT decision-makers are responding to the VMware market.
- [Understand protection from the customer’s side. | GatherHQ](https://www.gatherhq.com/customers/cover-genius): The 2026 Embedded Protection Report explores consumer attitudes across seven countries.
- [Research guides and free tools | GatherHQ](https://www.gatherhq.com/learn): Explore GatherHQ’s complete public library of customer research guides, articles, calculators and templates.
- [What is a customer simulation? | GatherHQ](https://www.gatherhq.com/learn/customer-simulations): A practical introduction to living buyer models, the questions they can help explore, and the limits to keep in view.
- [Real interviews or simulations? | GatherHQ](https://www.gatherhq.com/learn/interviews-vs-simulations): Choose the type of research that fits the decision, the evidence you have, and what you still need to learn.
- [Why agents need research. | GatherHQ](https://www.gatherhq.com/learn/research-for-agents): Search finds existing knowledge. Research helps an agent investigate questions that need new evidence.
- [What is GatherHQ? | GatherHQ](https://www.gatherhq.com/what-is-gather): GatherHQ is a customer intelligence platform for GTM teams and AI agents.
- [About Gather | Built for GTM teams and agents | GatherHQ](https://www.gatherhq.com/about): Meet the designers, researchers, PhDs, and founders building Gather. Backed by Y Combinator, Anthropic, and True Ventures.
- [Gather updates | Research for teams and agents | GatherHQ](https://www.gatherhq.com/updates): Explore what Gather is building: customer research and living buyer models for teams and AI agents.
- [An API for how buyers think. | GatherHQ](https://www.gatherhq.com/updates/research-for-teams-and-agents): AI that interviews real people and builds living models that agents and humans can query.
- [Future of Marketing: Advisor Videos | GatherHQ](https://www.gatherhq.com/resources/videos): Marketing leaders discuss original research, AI, brand, and business outcomes in twenty short advisor conversations.
- [Data as Marketing: Original Research and Content | GatherHQ](https://www.gatherhq.com/resources/data-as-marketing): Turn original research into ebooks, thought leadership, infographics, and campaigns for leads, GEO, and AEO. See published customer examples.
- [What makes thought leadership worth citing? | GatherHQ](https://www.gatherhq.com/resources/videos/thought-leadership-that-gets-cited): Marketing leaders discuss good research questions, timely findings, and turning a report into useful pieces of content.
- [Pretty numbers. Where is the pipeline? | GatherHQ](https://www.gatherhq.com/resources/videos/pretty-numbers-not-a-lot-of-money): Marketing leaders question vanity metrics and discuss qualified meetings, opportunity progression, and pipeline.
- [The moat is customer understanding | GatherHQ](https://www.gatherhq.com/resources/videos/the-moat-isnt-the-model): When competitors have access to the same AI tools, customer understanding and a distinctive idea become more valuable.
- [Brand is back. Make it matter | GatherHQ](https://www.gatherhq.com/resources/videos/brand-is-back): A discussion of memorable brands, human storytelling, creative investment, and connecting brand work to business results.
- [Doing 10x more with less: here to stay? | GatherHQ](https://www.gatherhq.com/resources/videos/10x-pressure-bubble-or-permanent): Marketing leaders debate the pressure to produce more, the cost of AI, and where efficiency reaches its limits.
- [Everyone can spot AI slop. What breaks through? | GatherHQ](https://www.gatherhq.com/resources/videos/everyone-can-spot-ai-slop): Marketing leaders discuss undifferentiated AI content and the value of depth, real people, and a clear point of view.
- [Fewer meetings. Better decisions | GatherHQ](https://www.gatherhq.com/resources/videos/fewer-meetings-better-decisions): Marketing leaders discuss bringing a recommendation and its reasoning to a meeting, instead of starting from an open debate.
- [Judgment is the job now | GatherHQ](https://www.gatherhq.com/resources/videos/judgment-is-the-job-now): As answers become easier to generate, marketing leaders discuss the value of critical thinking, context, and human judgment.
- [Performance marketing on autopilot. What is your role? | GatherHQ](https://www.gatherhq.com/resources/videos/performance-marketing-on-autopilot): Marketing leaders discuss automated campaign execution, ongoing learning, and where people add value.
- [Start from a blank sheet | GatherHQ](https://www.gatherhq.com/resources/videos/start-from-a-blank-sheet): Marketing leaders discuss redesigning established processes and rethinking how a research report comes together.
- [Start with the data you already have | GatherHQ](https://www.gatherhq.com/resources/videos/the-data-you-already-have): A conversation about customer interactions, existing knowledge, and identifying the questions that still need answers.
- [Stay curious. Keep experimenting | GatherHQ](https://www.gatherhq.com/resources/videos/curious-or-left-behind): A conversation about testing new tools, sharing what works, and encouraging teams to keep learning.
- [The focus group said one thing. Sales said another | GatherHQ](https://www.gatherhq.com/resources/videos/focus-group-vs-sales-data): A conversation about stated preferences, buying behavior, and moving research from occasional projects to ongoing decisions.
- [The questions CMOs want to ask each other | GatherHQ](https://www.gatherhq.com/resources/videos/questions-cmos-want-to-ask): Marketing leaders share questions about new roles, AI investment, workflow priorities, and where AI creates value.
- [What will the marketing team look like in 2028? | GatherHQ](https://www.gatherhq.com/resources/videos/the-2028-marketing-team): Different predictions about team size, emerging roles, and the boundaries between marketing functions as AI adoption grows.
- [Where does the marketing budget go next? | GatherHQ](https://www.gatherhq.com/resources/videos/where-the-budget-goes-next): A conversation about shifting investment toward customer intelligence, original ideas, experimentation, and marketing infrastructure.
- [Why product marketing is hard to automate | GatherHQ](https://www.gatherhq.com/resources/videos/why-product-marketing-is-hard-to-automate): A discussion of product marketing as the connection between customers, product teams, and a broader business context.
- [Will humans still write? | GatherHQ](https://www.gatherhq.com/resources/videos/will-humans-still-write): Marketing leaders offer different views on AI writing, editing, accuracy, and the value of authentic customer stories.
- [You saved 20 hours. Now what? | GatherHQ](https://www.gatherhq.com/resources/videos/you-saved-20-hours-now-what): Marketing leaders ask what teams should do with the time AI creates, beyond publishing more content.
- [Your next buyer might be a bot | GatherHQ](https://www.gatherhq.com/resources/videos/your-next-buyer-might-be-a-bot): A discussion of human and agent buyers, AI discovery, and the changing role of a company website.
- [Ask](https://www.gatherhq.com/ask)
- [Tools](https://www.gatherhq.com/tools)
- [Message Testing](https://www.gatherhq.com/tools/message-testing)
- [Positioning Testing](https://www.gatherhq.com/tools/positioning-testing)
- [Competitive Differentiation Testing](https://www.gatherhq.com/tools/competitive-differentiation-testing)
- [Pricing Testing](https://www.gatherhq.com/tools/pricing-testing)
- [Content Testing](https://www.gatherhq.com/tools/content-testing)
- [Ad Testing](https://www.gatherhq.com/tools/ad-testing)
- [Product Concept Testing](https://www.gatherhq.com/tools/product-concept-testing)
- [Icp Validation](https://www.gatherhq.com/tools/icp-validation)
- [Landing Page Testing](https://www.gatherhq.com/tools/landing-page-testing)
- [Brand Perception Testing](https://www.gatherhq.com/tools/brand-perception-testing)

## Advisor video collection
- [Advisor video catalog](https://www.gatherhq.com/resources/videos/catalog.json): Twenty captioned advisor films with editorial summaries, discussion takeaways, public media URLs, and watch pages. Use the videos for exact wording.


## Existing public resources and services

- Fintech: https://www.gatherhq.com/industries/fintech
- Cybersecurity: https://www.gatherhq.com/industries/cybersecurity
- SaaS: https://www.gatherhq.com/industries/saas
- AI: https://www.gatherhq.com/industries/ai
- Consumer: https://www.gatherhq.com/industries/consumer
- Retail: https://www.gatherhq.com/industries/retail
- Food and beverage: https://www.gatherhq.com/industries/food-and-beverage
- Industries: https://www.gatherhq.com/industries
- Use cases: https://www.gatherhq.com/use-cases
- Reports: https://www.gatherhq.com/reports
- Research and AEO FAQ: https://www.gatherhq.com/faq
- Emma: https://www.gatherhq.com/emma
- Blog: https://www.gatherhq.com/blog
- Marketing Leaders 2026 report: https://www.gatherhq.com/reports/marketing-leaders-2026
- Book a demo: https://calendly.com/d/dv9p-mvk-h7y/gather-hq-overview
- Add Emma to Slack: https://share.gatherhq.com/api/slack/install
- Directory: https://www.gatherhq.com/agent-ratings
- Agent instructions: https://www.gatherhq.com/agent-ratings/llms.txt
- MCP: https://www.gatherhq.com/agent-ratings/mcp (Streamable HTTP, public reads; signed writes)
- OpenAPI: https://www.gatherhq.com/agent-ratings/openapi.json
- Review guide: https://www.gatherhq.com/agent-ratings/review-guide.md
- Anonymous agent Q&A: https://www.gatherhq.com/agent-ratings#agent-qa
- Questions API: https://www.gatherhq.com/agent-ratings/api/questions
- Activity and revisit feed: https://www.gatherhq.com/agent-ratings/api/activity
- Ongoing participation guide: https://www.gatherhq.com/agent-ratings/api/participation
- Agent-readable tool guide: https://www.gatherhq.com/tools/llms.txt
- Machine-readable tool catalog: https://www.gatherhq.com/tools/catalog.json

## Public report data for analysis

- [Report data catalog](https://www.gatherhq.com/report-data/catalog.json): JSON, CSV and Markdown for published reports.
- [Analysis instructions](https://www.gatherhq.com/report-data/README.md): Data types, coverage and interpretation limits.