# Genlook > Genlook is an AI virtual try-on platform for fashion e-commerce. It uses generative AI to show clothing, eyewear, jewelry, shoes, and more on a shopper's own photo, from standard 2D product images, with no 3D models required. Available as a Shopify app, a WooCommerce plugin, a PrestaShop module, and a developer Try-On API. Links ending in `.md` point to the raw markdown version of a page, which mirrors the HTML page at the same path without the suffix. Key facts: - What it is: AI virtual try-on for fashion e-commerce. A shopper uploads a photo and sees the product on themselves, generated from the store's standard product images. No 3D models or AR setup. - Where it runs: Shopify app, WooCommerce/WordPress plugin, PrestaShop module, and Shopline app. A public Try-On API (REST + TypeScript SDK) and an MCP server cover any other stack. - Products tried on: clothing, swimwear, eyewear (glasses and sunglasses), jewelry (necklaces and earrings), watches, shoes, hats, bags, wigs, colored contact lenses, and pet apparel. The same engine runs in the store apps and the Try-On API. - Speed: under 10 seconds from shopper photo to try-on (8.2 s median). - Traction (October 2026): installed on 1,200+ Shopify stores, 900+ stores ran try-ons in the last 90 days, rated 5.0 on the Shopify App Store. - Store plans (Shopify and other platforms): Free $0/month, 10 try-ons included; Starter $19.99/month, 100 try-ons included, then $0.17 each; Growth $29/month, 300 try-ons included, then $0.12 each; Pro $79/month, 1,000 try-ons included, then $0.08 each. - Try-On API pricing: $0.02 per try-on on monthly plans (Starter: $20 for 1,000 try-ons), down to $0.015 on Scale ($300 for 20,000). Pay as you go: $0.04 per try-on in credit packs from $5. New accounts get 10 free credits; failed try-ons are refunded. - Shopper photos: encrypted in transit and at rest, deleted after 7 days, never used to train models. - Company: Genlook (Parakeet Labs SASU), founded 2025, based in Grenoble, France. Bootstrapped. - Usage data: Genlook publishes a quarterly first-party report, [State of Virtual Try-On](https://genlook.app/reports/state-of-virtual-try-on.md). Latest edition: sessions with a try-on add to cart about 3x as often as other sessions (a correlation: shoppers who try on are already engaged), 64% of orders placed after a try-on include the exact product tried on, and about 1 in 15 try-ons ends with that product bought. - What Genlook does not claim: a guaranteed conversion lift from installing try-on, or a reduction in returns. ## Core pages - [Genlook: AI virtual try-on](https://genlook.app/): Product overview: generative-AI try-on for apparel, no 3D models. - [Try-On API for developers](https://genlook.app/developers): Hosted generative try-on API and SDK for any platform, with pricing. - [AI shopping assistant](https://genlook.app/ai-shopping-assistant): White-label shop assistant for fashion stores: answers, outfits, sizes from the store's chart, and try-on. In beta. - [AI size chart](https://genlook.app/size-chart): Size-only assistant that answers each shopper's size question from the store's own size chart. Waiting list. - [Get started](https://genlook.app/get-started): Start free; pick your platform. - [Brands using virtual try-on](https://genlook.app/brands-using-virtual-try-on): Directory of retailers shipping VTO. - [Press](https://genlook.app/press): Facts, logos, and contact for journalists. - [About Genlook](https://genlook.app/about): Who builds Genlook and why. - [Documentation](https://genlook.app/docs): Merchant setup guides and API reference. Its own index: https://genlook.app/docs/llms.txt ## Platforms - [Genlook MCP Server: Virtual Try-On for AI Assistants](https://genlook.app/mcp): Connect Genlook's virtual try-on to Claude, ChatGPT, Cursor, or any MCP client. Upload a photo, generate a try-on, and see the result in the chat. - [Virtual Try-On for PrestaShop: AI Fitting Room Module](https://genlook.app/prestashop): Virtual try-on module for PrestaShop 8 and 9. Shoppers upload a photo and see your products on themselves, directly on your product pages. - [Virtual Try-On for Shopify](https://genlook.app/shopify): Shopify virtual try-on app. Shoppers upload a photo and see your products on themselves, from a button next to add to cart. Rated 5.0 on the App Store. - [Virtual Try-On for WooCommerce](https://genlook.app/woocommerce): WooCommerce virtual try-on plugin. Shoppers upload a photo and see your products on themselves, from a button next to add to cart. No 3D models needed. - [Virtual Try-On for WordPress](https://genlook.app/wordpress): WordPress virtual try-on plugin for WooCommerce stores. Shoppers upload a photo and see your products on themselves. No 3D models needed. - [Virtual Try-On for BigCommerce](https://genlook.app/bigcommerce): BigCommerce virtual try-on is in development. Shoppers will upload a photo and see your products on themselves. Join the waitlist for early access. - [Virtual Try-On for Magento: Adobe Commerce](https://genlook.app/magento): Magento virtual try-on for Open Source and Adobe Commerce is in development. Shoppers will see your products on their own photo. Join the waitlist. - [Virtual Try-On for Wix](https://genlook.app/wix): Wix virtual try-on is in development. Shoppers will upload a photo and see your products on themselves. Join the waitlist for early access. ## Reports - [Virtual Try-On Statistics: State of VTO, Q3 2026](https://genlook.app/reports/state-of-virtual-try-on.md): The latest first-party virtual try-on data, updated every quarter. Q3 2026: 890 stores and 282,000+ try-ons. Add-to-cart rates, what shoppers buy after a try-on, how fast they decide, and speed. - [State of Virtual Try-On Q2 2026](https://genlook.app/reports/state-of-virtual-try-on-2026-q2.md): What actually happens when stores add virtual try-on: first-party data from 577 Shopify stores and over 156,000 AI try-ons. Add-to-cart rates, shopper behavior, speed, and the categories shoppers try on most. ## Comparisons - [Genlook vs Antla: Shopify Virtual Try-On Apps Compared](https://genlook.app/shopify/vs/antla.md): Antla trades discounts for social shares. Genlook focuses on conversion and lead capture. Pricing, languages and analytics compared, feature by feature. - [Genlook vs Banuba: Shopify Virtual Try-On Apps Compared](https://genlook.app/shopify/vs/banuba.md): Banuba does live AR for makeup, glasses and hair color from $319/mo. Genlook generates try-ons from your photos, clothing included, starting free. Compared. - [Genlook vs Camweara: Shopify Virtual Try-On Apps Compared](https://genlook.app/shopify/vs/camweara.md): Camweara does live AR try-on for jewelry, watches and clothing from $39/mo. Genlook generates try-ons from your existing photos, starting free. Compared. - [Genlook vs Looksy: Shopify Virtual Try-On Apps Compared](https://genlook.app/shopify/vs/looksy.md): Looksy and Genlook both do AI virtual try-on for Shopify. Speed, pricing, photo handling and track record compared, sourced from both App Store listings. - [Genlook vs mirrAR: Shopify Virtual Try-On Apps Compared](https://genlook.app/shopify/vs/mirrar.md): mirrAR does jewelry-first AR with credit-based pricing. Genlook is clothing-first AI try-on with a free plan. Credits, languages and features compared. - [Genlook vs OnYou: Shopify Virtual Try-On Apps Compared](https://genlook.app/shopify/vs/onyou.md): OnYou bundles try-on with a chat assistant and size recs. Genlook focuses on the try-on itself, in 50+ languages. Pricing and features compared line by line. - [Genlook vs Swan: Shopify Virtual Try-On Apps Compared](https://genlook.app/shopify/vs/swan.md): Swan builds sizing profiles from body scans, priced with a share of sales. Genlook is one-photo visual try-on with flat pricing. Compared line by line. - [Genlook vs TryOnCloud: Shopify Virtual Try-On Apps Compared](https://genlook.app/shopify/vs/tryoncloud.md): TryOnCloud lists almost the same features as Genlook, down to the $19 entry plan. Track record, languages and claims compared line by line, with sources. - [Genlook vs TryPoint: Shopify Virtual Try-On Apps Compared](https://genlook.app/shopify/vs/trypoint.md): TryPoint turns try-ons into UGC and shoppable video. Genlook turns them into carts and emails, in 50+ languages. Pricing and features compared line by line. - [Aiuta vs Genlook: Virtual Try-On API Compared](https://genlook.app/developers/vs/aiuta.md): Aiuta powers retailers like ASOS, with API pricing behind a portal. Genlook is a try-on API with public pricing from $0.02 per try-on. Compared line by line. - [fal.ai Alternative for Virtual Try-On: Genlook vs fal Compared](https://genlook.app/developers/vs/fal-ai.md): A fal.ai alternative for virtual try-on: fal hosts FASHN, Kling and FLUX models at $0.07+, Genlook is one try-on API at $0.02. Benchmark results inside. - [FASHN API Pricing vs Genlook: Try-On Max, v1.6 and a $0.02 Try-On](https://genlook.app/developers/vs/fashn.md): FASHN API pricing, Try-On Max and v1.6 against Genlook: $0.075 a credit vs $0.02 a try-on, speed, product types and benchmark results side by side. - [IDM-VTON, CatVTON and Kolors vs Genlook: Open-Source Try-On Compared](https://genlook.app/developers/vs/open-source-models.md): IDM-VTON, CatVTON and Kolors are research try-on models with non-commercial terms or no weights. Genlook is a commercial try-on API at $0.02. Compared. - [Pixelcut API vs Genlook: Virtual Try-On API Compared](https://genlook.app/developers/vs/pixelcut.md): Pixelcut's try-on API is a beta at $0.10 per image. Genlook is a dedicated try-on API at $0.02. Pricing, limits and benchmark results side by side. - [Replicate Virtual Try-On Models vs the Genlook API](https://genlook.app/developers/vs/replicate.md): Running IDM-VTON or CatVTON on Replicate? Licensing, cold boots and real cost per image compared with a commercial try-on API at $0.02 per try-on. - [Google Vertex AI Virtual Try-On vs Genlook: Try-On API Compared](https://genlook.app/developers/vs/vertex-ai.md): Google's Vertex AI Virtual Try-On costs $0.06 per image and covers clothing. Genlook is a try-on API at $0.02 for any product type. Benchmark results inside. ## Try-on by product category - [Virtual Try-On for Activewear](https://genlook.app/for/activewear.md): Add virtual try-on for activewear to your store. Shoppers see leggings, sports bras and matching sets on their own photo, right on the product page. - [Virtual Try-On for Bridal](https://genlook.app/for/bridal.md): Add bridal virtual try-on to your store. Brides and bridesmaids see gowns and dresses on their own photo before they book a fitting or place an order. - [Virtual Try-On for Jeans & Denim](https://genlook.app/for/denim.md): Add denim virtual try-on to your store. Shoppers see your jeans on their own photo, including the rise, leg shape and wash, before they order. - [Virtual Try-On for Dresses](https://genlook.app/for/dresses.md): Add virtual try-on for dresses to your product pages. Shoppers see each dress on their own photo before they buy. - [Virtual Try-On for Colored Contacts](https://genlook.app/for/eye-lenses.md): Add colored contact lens virtual try-on to your store. Shoppers see each shade on their own eyes, right on the product page, before they buy. - [AI Virtual Try-On for Fashion Brands](https://genlook.app/for/fashion-brands.md): Virtual try-on for fashion brands. Shoppers see your apparel on their own photo, right on the product page, using your existing catalog photos. - [Virtual Try-On for Football Kits](https://genlook.app/for/football.md): Let fans see themselves in the new kit before they buy. Virtual try-on for football jerseys, retro shirts and club fan wear, on your product pages. - [Glasses Virtual Try-On for Shopify, No 3D Models](https://genlook.app/for/glasses.md): Shoppers try glasses and sunglasses on their own face, on the product page. Shopify app, WooCommerce plugin or API, from your existing frame photos. - [Virtual Hat Try-On](https://genlook.app/for/hats.md): Add a try-on button to your hat and headwear pages. Shoppers see caps, beanies, bucket hats and headbands on their own head. - [Virtual Try-On for Indian Ethnic Wear](https://genlook.app/for/indian-ethnic.md): Let shoppers see sarees, lehengas and kurtas on their own photo, right on the product page. The try-on keeps the drape, embroidery and dupatta. - [Jewelry Virtual Try-On for Shopify, No 3D Models](https://genlook.app/for/jewelry.md): Shoppers try necklaces and earrings on their own photo, on the product page. Shopify app, WooCommerce plugin or API, from your product photos. - [Virtual Try-On for Modest Fashion](https://genlook.app/for/modest-fashion.md): Let shoppers see abayas, hijabs and modest dresses on their own photo, in private. Photos are deleted automatically after 7 days. - [Virtual Try-On for Outerwear](https://genlook.app/for/outerwear.md): Let shoppers try on winter coats, trench coats, and jackets on their own body, right on the product page, using the product photos you already have. - [Virtual Try-On for Pet Clothing](https://genlook.app/for/petwear.md): Petwear virtual try-on for pet apparel stores. Pet owners upload a photo of their dog or cat and see your clothes, harnesses and coats on their own pet. - [Virtual Try-On for Plus-Size Fashion](https://genlook.app/for/plus-size.md): Plus size virtual try-on for curve fashion stores. Shoppers upload a photo and see how your dresses, tops and jeans look on their own body. - [Print on Demand Virtual Try-On](https://genlook.app/for/print-on-demand.md): Print on demand try-on for POD stores. Shoppers upload a photo and see your designs on themselves, made from the mockups you already use. - [Virtual Try-On for Streetwear](https://genlook.app/for/streetwear.md): Streetwear virtual try-on for your store. Shoppers try oversized hoodies, graphic tees and jackets on their own photo to see the silhouette. - [Virtual Try-On for Swimwear](https://genlook.app/for/swimwear.md): Virtual try-on for swimwear stores. Shoppers try on bikinis, one-pieces and trunks on their own photo and see the cut and coverage before they order. - [Virtual Wig Try-On](https://genlook.app/for/wigs.md): Wig virtual try-on for hair stores. Shoppers try on wigs, lace fronts and hairpieces on a selfie and see the style on their own face from the product page. ## Guides - [What is Virtual Try-On?](https://genlook.app/blog/what-is-virtual-try-on.md): Discover what virtual try-on (VTO) is, how augmented reality and generative AI power it, and its top use cases in fashion and e-commerce. - [Best Shopify Virtual Try-On Apps 2026](https://genlook.app/blog/best-virtual-try-on-apps-shopify-2026.md): We compared the leading Shopify virtual try-on apps for clothing, eyewear, jewelry, shoes, and beauty: which technology fits your products, what the vendors actually claim, and how to test them, with a clear disclosure of where we're biased. - [Best Virtual Try-On Software](https://genlook.app/blog/best-virtual-try-on-software-2025.md): The leading virtual try-on software for fashion merchants, compared: GenLook, WANNA, 3DLOOK, Camweara, and Perfect Corp. Which technology fits your catalog and how hard each is to integrate. - [Add Virtual Try-On to Shopify: 5-Step Guide](https://genlook.app/blog/add-virtual-try-on-shopify-store.md): A step-by-step tutorial on adding Genlook AI Virtual Try-On to Shopify. Learn how to install, enable, configure your theme button, and analyze results in minutes. - [Add Virtual Try-On to Your App With an API](https://genlook.app/blog/add-virtual-try-on-to-your-app-api.md): Generate a photo of a person wearing a specific garment, pair of glasses or necklace with one API call. Architecture, code in TypeScript, cURL and Python, mobile apps, costs and the mistakes to avoid. - [Does Virtual Try-On Reduce Returns?](https://genlook.app/blog/does-virtual-try-on-reduce-returns.md): One randomized field experiment, a handful of academic studies and a lot of unsourced vendor numbers. What the evidence on virtual try-on and returns actually says, which returns it can affect, and how to measure it yourself. - [AI Virtual Try-On: How It's a Game-Changer](https://genlook.app/blog/ai-virtual-try-on-technology-guide.md): Deep dive into AI virtual try-on technology. Learn how computer vision and machine learning create realistic fashion previews. - [ChatGPT Adds Virtual Try-On](https://genlook.app/blog/chatgpt-virtual-try-on-what-merchants-should-know.md): ChatGPT users can now see clothes and accessories on themselves from a selfie. The feature lives inside ChatGPT only, and purchases still happen on the retailer's own website. ## Optional - [Best Shopify Size Chart Apps 2026](https://genlook.app/blog/best-shopify-size-chart-apps-2026.md): We compared the leading Shopify size chart apps on pricing, size recommendations, AI features and Built for Shopify status, using App Store data read in October 2026, with a clear disclosure of where we're biased. - [Open-Source Virtual Try-On Safety Classifier](https://genlook.app/blog/open-source-tryon-safety-classifier.md): We open-sourced the Virtual Try-On Safety Classifier, an Apache-2.0 model that reads product photos and predicts what a virtual try-on of that product would show. Why NSFW detectors miss this, how we built it, and how it scores. - [Best Virtual Try-On APIs in 2026](https://genlook.app/blog/best-virtual-try-on-apis-2026.md): We ran 10 virtual try-on APIs on the same 10 shopper photos and garments. Price, speed, garment fidelity and failures side by side, plus the rest of the market, as of September 2026. - [Qwen-Image-2.1 for Virtual Try-On](https://genlook.app/blog/qwen-image-2-1-virtual-try-on.md): Alibaba open-sourced Qwen-Image-2.1 on September 20, 2026. We ran it on eight try-on pairs next to Google's Vertex AI virtual try-on model. Results, cost, and the licence catch. - [Best Virtual Try-On Modules for PrestaShop](https://genlook.app/blog/best-virtual-try-on-modules-prestashop-2026.md): A practical comparison of virtual try-on modules and solutions that actually work with PrestaShop in 2026: technology, product categories, pricing, and how to choose for your store. - [ASOS Launches Hybrid Virtual Try-On](https://genlook.app/blog/asos-hybrid-virtual-try-on-aiuta.md): ASOS rolled out a hybrid virtual try-on with AIUTA: shoppers can try clothes on their own photo or on 20 diverse AI models. Here is what it means for independent merchants. - [Best Virtual Try-On Plugins for WooCommerce](https://genlook.app/blog/best-virtual-try-on-plugins-woocommerce-2026.md): A practical comparison of virtual try-on plugins that actually work with WooCommerce in 2026: technology, product categories, pricing, and how to choose for your store. - [Get a Zara-Style AI Fitting Room](https://genlook.app/blog/get-zara-style-ai-fitting-room.md): Zara's AI virtual fitting room set a new standard for fashion e-commerce. Here is how any independent store can offer the same experience, with less friction and no app. - [Google Universal Cart Explained](https://genlook.app/blog/google-universal-cart-what-merchants-should-do.md): Announced at Google I/O 2026, Universal Cart puts one AI-powered shopping cart across Search, Gemini, YouTube and Gmail. Here is what independent merchants need to do about it. - [Virtual Try-On for Swimwear](https://genlook.app/blog/virtual-try-on-swimwear.md): Swimwear is the most fit-sensitive category in fashion, and much of it is final sale. Learn how online swimwear brands use AI virtual try-on to build buying confidence. - [Colored Contact Lens Virtual Try-On](https://genlook.app/blog/colored-contact-lens-virtual-try-on-shopify.md): Colored contacts are a "will it suit me?" purchase. See how a virtual try-on that renders lens color on each shopper's own eye cuts returns and lifts conversion, with real before/after examples. - [Google Doppl Shuts Down](https://genlook.app/blog/google-doppl-shuts-down-migration.md): Google's experimental virtual try-on app Doppl closed on April 30, 2026. Here is what the migration to Search & Shopping means for brands and Shopify merchants. - [Virtual Try-On for Eyewear](https://genlook.app/blog/virtual-try-on-eyewear-shopify.md): Eyewear is the most mature virtual try-on category. Learn how Shopify brands use Generative AI to replicate the in-store experience and boost conversions by up to 400%. - [Virtual Try-On for Petwear](https://genlook.app/blog/virtual-try-on-petwear.md): Pet clothing is a rapidly growing DTC niche. Discover why brands are turning to AI virtual try-on to solve complex pet sizing, reduce returns, and boost sales. - [Virtual Try-On for Shoes](https://genlook.app/blog/virtual-try-on-shoes-shopify.md): Shoes have the highest return rate in e-commerce at 31.4%. Learn how Shopify brands are using AR and Generative AI virtual try-on to cut footwear returns by up to 64%. - [Virtual Try-On for Wigs](https://genlook.app/blog/virtual-try-on-wigs-shopify.md): Wigs have one of the highest return rates in beauty. Learn how Shopify brands are using AI virtual try-on to let shoppers test hairstyles and reduce returns. - [Shopify x ChatGPT Shopping Guide](https://genlook.app/blog/shopify-chatgpt-direct-shopping-how-to-prepare.md): ChatGPT Instant Checkout charges Shopify merchants 4% per in-chat order. How the integration works, when the fee applies (and when it doesn't), and how to optimize your store for AI discovery. - [12 AI Fashion Trends 2026](https://genlook.app/blog/12-ai-trends-revolutionizing-fashion-ecommerce-2026.md): AI shopping queries grew 4,700% in a year. From generative try-on to agentic commerce, here are the 12 AI trends moving fashion e-commerce in 2026, with the data behind each one. - [7 Strategies for Shopify Traffic](https://genlook.app/blog/7-proven-strategies-to-increase-traffic-shopify-fashion-store.md): Discover 7 proven strategies to increase high-quality traffic to your Shopify fashion store in 2026, featuring AI search optimization and virtual try-on. - [Virtual Fitting Rooms 2026 Transformation](https://genlook.app/blog/how-virtual-fitting-rooms-transform-ecommerce-retail-2026.md): Discover how AI and AR virtual fitting rooms are reshaping online retail in 2026. Learn about the benefits, technology, success stories, and implementation strategies for Shopify merchants. - [AI vs. Sizing Issues](https://genlook.app/blog/how-ai-fixes-ecommerce-sizing-returns.md): US online apparel returns run around 24%, and size and fit is the top reason. How data prediction, body scanning and generative virtual try-on each tackle a different part of the sizing problem. - [Lucy 2.0: Real-Time Virtual Try-On](https://genlook.app/blog/decart-ai-lucy-2-realtime-virtual-try-on.md): Decart AI just released Lucy 2.0, a real-time world transformation model that allows for live outfit changes in video. Here is what it means for fashion e-commerce. - [9 Virtual Try-On Examples 2026](https://genlook.app/blog/9-examples-virtual-try-on-retail-2026.md): How Zara, Nike, Gucci, Warby Parker, IKEA and independent stores actually use virtual try-on in 2026: what each implementation does, why it works, and what you can copy. - [Zara Launches AI Virtual Try-On](https://genlook.app/blog/zara-launches-ai-virtual-fitting-room-spain.md): Zara's new AI virtual try-on signals a major shift in fashion e-commerce. Here's what it means for Shopify merchants and how to compete. - [Psychology of Fashion Sales](https://genlook.app/blog/psychological-triggers-fashion-sales-2025.md): Master the art of persuasion with these 9 psychological triggers. Learn how to use Novelty, Scarcity, Social Proof, and more to convert browsers into buyers on your fashion store. - [UGC Reshaping Marketing 2025](https://genlook.app/blog/ugc-reshaping-content-marketing-2025.md): Explore how User-Generated Content (UGC) is transforming the marketing landscape, driving authenticity, and engaging Gen Z with cost-effective strategies. - [Best AI Tools for Dropshipping 2026](https://genlook.app/blog/10-ai-tools-dropshipping-automation-2025.md): The 11 AI tools for dropshipping that actually earn their subscription in 2026: sourcing, ad creative, dynamic pricing, support, and virtual try-on, with what each one automates. - [Genlook + Klaviyo: Fashion Growth Stack 2026](https://genlook.app/blog/genlook-klaviyo-growth-stack-2026.md): Discover how to unlock hyper-personalized marketing by combining Genlook's AI Virtual Try-On data with Klaviyo's powerful segmentation. - [9 AI Shopify Apps 2025](https://genlook.app/blog/9-ai-powered-shopify-apps-launched-in-2025.md): Discover the best new AI tools for Shopify in 2025, from Virtual Try-On to voice shopping and SEO automation. Boost efficiency and sales with these top apps. - [Virtual Shopping: AI, Benefits & 2026 Trends](https://genlook.app/blog/virtual-shopping-trends-2026.md): Virtual shopping blends AI, AR, and clienteling into one immersive experience. Discover the key technologies driving retail in 2026 and how to implement them on Shopify. - [40 Genlook FAQs: AI Virtual Try-On Shopify App](https://genlook.app/blog/40-frequently-asked-questions-virtual-try-on-shopify-genlook.md): Everything you need to know about Genlook, the generative AI virtual try-on solution for Shopify fashion brands. From installation and customization to pricing and analytics. - [Best Shopify Inventory Apps for Apparel Brands](https://genlook.app/blog/best-shopify-inventory-apps-apparel-brands-2025.md): Managing stock for a clothing brand is complex. Sizes, colors, and returns create chaos. Here are the top 5 inventory management apps specifically for fashion merchants. - [Top 10 Shopify Apps for Clothing Stores](https://genlook.app/blog/top-10-shopify-apps-clothing-stores-usa-2025.md): Running a fashion brand in the US is competitive. Discover the 10 essential Shopify apps you need to increase sales, reduce returns, and build a loyal customer base in 2025. - [Reduce E-commerce Returns: 2025 Playbook](https://genlook.app/blog/how-to-reduce-returns-ecommerce-2025.md): The silent profit killer of 2025 is the return rate. Discover the data behind "bracketing," the cost of returns, and 5 strategies to fix it, including the rise of AI Virtual Try-On. - [Virtual Try-On 2025: Leading Brands](https://genlook.app/blog/brands-using-virtual-try-on-2025.md): Discover how top brands like Gucci, Walmart, and Nike are using Virtual Try-On to boost sales and reduce returns, and how you can too with Genlook. - [10 Product Page Optimization Tactics](https://genlook.app/blog/10-proven-tactics-optimize-shopify-product-pages-higher-conversions.md): Boost your Shopify sales with these 10 data-driven product page tactics. From psychology-based pricing to mobile optimization and virtual try-on, learn how to turn browsers into buyers. - [6 Virtual Sizing Tools 2026](https://genlook.app/blog/6-virtual-sizing-tools-fashion-retailers-2025.md): Online fashion returns run at 24.4%, and wrong sizing drives most of them. We compare the 6 leading virtual sizing and try-on tools, from AI body scanning to data-driven size advisors. - [Glossary: 3D Body Model](https://genlook.app/glossary/3d-body-model.md): An adjustable digital mesh of the human body, generated from measurements or photos, used to simulate fit and sizing. - [Glossary: Agentic Commerce](https://genlook.app/glossary/agentic-commerce.md): Shopping where an AI agent discovers, compares, and completes purchases on the shopper's behalf. - [Glossary: AR Try-On](https://genlook.app/glossary/ar-try-on.md): A real-time experience that overlays 3D product models onto a live camera view of the shopper. - [Glossary: Augmented Reality (AR)](https://genlook.app/glossary/augmented-reality.md): Technology that superimposes digital content (3D models, images, information) onto a live view of the real world. - [Glossary: Bracketing](https://genlook.app/glossary/bracketing.md): Ordering the same item in several sizes or colors with the intent to keep one and return the rest. - [Glossary: Diffusion Model](https://genlook.app/glossary/diffusion-model.md): A generative AI architecture that creates images by learning to reverse a gradual noising process. - [Glossary: Drape](https://genlook.app/glossary/drape.md): The way a fabric hangs, folds, and flows when worn on a body. - [Glossary: Flat Lay](https://genlook.app/glossary/flat-lay.md): A product photography style where the garment is laid flat and shot from directly above. - [Glossary: Garment Transfer](https://genlook.app/glossary/garment-transfer.md): The AI process of rendering a clothing item from a product photo onto an image of a person. - [Glossary: Ghost Mannequin](https://genlook.app/glossary/ghost-mannequin.md): A product photography technique that shows a garment in 3D shape with no visible model or mannequin. - [Glossary: Image Inpainting](https://genlook.app/glossary/image-inpainting.md): Regenerating a masked region of an image while leaving the rest untouched. - [Glossary: Image Segmentation](https://genlook.app/glossary/image-segmentation.md): A computer vision technique that divides an image into pixel-precise regions, such as a person, their clothing, and the background. - [Glossary: Occlusion](https://genlook.app/glossary/occlusion.md): Hiding the right parts of a virtual object behind real-world elements that are closer to the viewer. - [Glossary: Outfit Builder](https://genlook.app/glossary/outfit-builder.md): An e-commerce tool that lets shoppers combine multiple items into a complete, styled look. - [Glossary: Pose Estimation](https://genlook.app/glossary/pose-estimation.md): Computer vision technology that detects the position of human body joints and landmarks in images or video. - [Glossary: Real-Time Video Try-On](https://genlook.app/glossary/real-time-video-try-on.md): Generative AI try-on applied to a live video feed instead of a static photo, like a mirror that changes your outfit. - [Glossary: Return Rate](https://genlook.app/glossary/return-rate.md): The percentage of sold items (or revenue) that customers send back, a core profitability metric in fashion e-commerce. - [Glossary: Size Chart](https://genlook.app/glossary/size-chart.md): A table mapping garment measurements to label sizes, helping shoppers pick the right size before buying. - [Glossary: Try-On Widget](https://genlook.app/glossary/try-on-widget.md): The embeddable UI component on a product page that lets shoppers launch a virtual try-on without leaving the site. - [Glossary: Virtual Fitting Room](https://genlook.app/glossary/virtual-fitting-room.md): A digital experience that lets shoppers preview how clothing looks on them before buying online. - [Glossary: Virtual Try-On (VTO)](https://genlook.app/glossary/virtual-try-on.md): Technology that lets shoppers preview how a product looks on them (or in their space) before buying. - [Glossary: Visual Commerce](https://genlook.app/glossary/visual-commerce.md): The use of rich, interactive visual media (3D, AR, video, try-on) throughout the online shopping experience.