# GOJI > GOJI is an Australian digital agency based in Melbourne, working with established businesses whose digital presence is behind the business they've built. We handle brand, websites, search and AI visibility (SEO and AEO), and AI builds. Published price ranges: Search + AI Visibility $2,000–$10,000/month, Websites $10,000–$50,000+, Brand $5,000–$100,000+, AI Builds $5,000–$100,000+. ## The studio - Name: GOJI Agency (the site brands itself GOJI) - Address: Level 21/459 Collins St, Melbourne VIC 3000, Australia - Phone: (03) 4060 3888 - Email: hey@goji.agency - Hours: Monday to Friday, 9am–5pm (Melbourne time) - X: https://x.com/gojiagency - Instagram: https://www.instagram.com/goji.global - TikTok: https://www.tiktok.com/@goji.agency - LinkedIn: https://www.linkedin.com/company/goji-agency - Dribbble: https://dribbble.com/goji-agency - Behance: https://www.behance.net/gojiagency - Awwwards: https://www.awwwards.com/goji-agency/ - Google Business Profile: https://maps.google.com/?cid=13389858796176589584 - Clutch: https://clutch.co/profile/goji-agency - GoodFirms: https://www.goodfirms.co/company/goji-agency ## Site - [GOJI](https://goji.agency): The studio: what we do, who we do it for, and what it costs. - [Services](https://goji.agency/services): The four service lines and what each one covers, in plain English. - [What it costs](https://goji.agency/pricing): Published price ranges for every service line. No "contact us for pricing". - [Work](https://goji.agency/work): Selected client work. - [About](https://goji.agency/about): Who we are. The people you meet are the people who do the work. - [Contact](https://goji.agency/contact): The first call is free. No follow-up sales sequence. - [Insights](https://goji.agency/insights): Articles on AI visibility, websites, brand, measurement, and AI builds. - [Resources](https://goji.agency/resources): Long-form practical guides, free and ungated. - [Plain English](https://goji.agency/plain-english): The industry translated: a glossary of the terms agencies use without explaining. - [Brand](https://goji.agency/brand): The GOJI design system in public: wordmark, palette, and contrast rules. - [Privacy](https://goji.agency/privacy): Privacy policy. - [Terms](https://goji.agency/terms): Terms of use. ## Products and tools - [AltIndex](https://goji.agency/altindex): GOJI's AI visibility platform, scoring how ChatGPT, Perplexity, Gemini and AI Overviews recommend a brand across five dimensions, with the fixes prioritised. - [AI Crawler Check](https://goji.agency/tools/ai-crawler-check): Free Chrome extension: see which AI crawlers a site's robots.txt blocks. Reference table of all 16 agents and what blocking each one costs. ## Services - [Search + AI Visibility](https://goji.agency/services/search-ai-visibility): SEO and AEO as one service: rankings on Google and citations in ChatGPT, Perplexity and AI Overviews, measured together in one monthly report. - [Websites](https://goji.agency/services/website-development): Custom websites designed and built in Melbourne on a headless CMS your own team can run without us, with Webflow for smaller sites and Shopify for stores. - [AI Builds](https://goji.agency/services/ai-builds): Custom AI tools, automations and integrations that take repeat work off your team, built by people who will tell you when a spreadsheet does the job. - [Brand](https://goji.agency/services/brand): Brand strategy, visual and verbal identity built in Melbourne. A brand wins the room when you are not in it: on a page, in an inbox, in a search result. ## Specialisms and locations - [An AEO agency for the answer engines](https://goji.agency/aeo-agency): An AEO agency in Melbourne. We get your business cited by ChatGPT, Perplexity, Gemini and Google's AI Overviews, with content built answer-first. - [An AEO agency in Melbourne](https://goji.agency/aeo-agency/melbourne): Answer engine optimisation from a Melbourne team: we make your business the source AI assistants quote. Retainers $2,000 to $10,000+ a month. - [A Sanity agency for businesses that outgrew their template](https://goji.agency/sanity-agency): GOJI is a Melbourne Sanity agency. We build custom websites and platforms on Sanity: structured content that feeds your site, your apps and AI answers. - [A Shopify agency in Melbourne](https://goji.agency/shopify-agency-melbourne): Shopify design and build from a Melbourne studio. Stores that carry your brand, load fast and get found. Most ship in weeks rather than quarters. - [A Webflow agency in Melbourne](https://goji.agency/webflow-agency-melbourne): Webflow design and development in Melbourne. Most sites ship in weeks, not months, and your marketing team owns every page after launch. - [An AI SEO agency, in both senses](https://goji.agency/ai-seo-agency): An AI SEO agency in both senses: cited by ChatGPT, Perplexity and Google's AI Overviews, run on AI tooling we built ourselves. From $2,000 a month. - [An embedded agency team, inside yours](https://goji.agency/embedded-agency): An embedded agency team inside yours: senior brand, web, search, and AI capability working like colleagues, with an agency behind them. Capped by design. - [Headless CMS, and whether your business actually needs it](https://goji.agency/headless-cms-agency): Headless CMS builds from a Melbourne agency, and a straight answer on whether you need one. What headless means, when it's worth it, how we migrate you. - [Local SEO in Melbourne: be the business that comes up](https://goji.agency/local-seo-melbourne): Local SEO for Melbourne businesses: Google Business Profile, reviews, the map pack, and the AI assistants your customers now ask. - [SEO agency in Melbourne, built for the AI era](https://goji.agency/seo-agency-melbourne): Melbourne SEO agency for established businesses. We get you found on Google and cited by ChatGPT and AI Overviews, with one plain-English monthly report. ## Be the Answer: The Complete Guide to AI Visibility - [Be the Answer: The Complete Guide to AI Visibility](https://goji.agency/ai-visibility): The complete guide to AI visibility: how ChatGPT, Perplexity, Gemini and AI Overviews choose who to cite, and how to become that source. Free. - [How Answer Engines Choose Their Sources](https://goji.agency/ai-visibility/how-answer-engines-choose-sources): How ChatGPT, Perplexity, Gemini and AI Overviews turn a question into an answer, and the four pressures that decide which businesses get named. - [Why Rankings Stopped Measuring Visibility](https://goji.agency/ai-visibility/why-rankings-stopped-measuring-visibility): Position one can sit beneath an AI answer that never mentions you. Why rank became a qualifying round, and what to measure instead. - [The Zero-Click Economy](https://goji.agency/ai-visibility/zero-click-economy): Zero-click search moved the research phase inside the answer. Why falling traffic can hide working strategy, and how being found changed. - [Building Your Question Panel](https://goji.agency/ai-visibility/building-your-question-panel): How to build a fixed panel of 15 to 25 buyer questions and run it across ChatGPT, AI Overviews and Perplexity as your measurement instrument. - [The Brand Audit](https://goji.agency/ai-visibility/chatgpt-brand-audit): How to audit what ChatGPT, Perplexity and Google's AI say about your business: the accuracy and framing tests, and how to correct errors at the source. - [Reading Your Baseline](https://goji.agency/ai-visibility/reading-your-baseline): How to turn saved AI answers into a trackable baseline: presence rates, the four-cause gap diagnosis, and why single runs are weather. - [Liftable Content](https://goji.agency/ai-visibility/liftable-content): How to write pages AI engines can quote: answer-first structure, self-contained sections, specific numbers, and published pricing. - [Attribution and Entity](https://goji.agency/ai-visibility/attribution-and-entity): How to make AI engines confident about who you are: a fact-bearing About page, consistent descriptions, named authors, and Organization markup. - [Corroboration and Digital PR](https://goji.agency/ai-visibility/corroboration-and-digital-pr): Why AI engines treat repeated claims as facts, and how to build corroboration: sentence-level digital PR, reviews, and data others must cite. - [FAQs and Structured Data](https://goji.agency/ai-visibility/faqs-and-structured-data): FAQs are the most liftable format on the web when they come from real buyer questions. Plus the working structured data set for most businesses. - [The Technical Layer](https://goji.agency/ai-visibility/the-technical-layer): The technical layer of AI visibility: AI crawler access, robots.txt decisions, llms.txt, and the silent blocks that remove businesses from answers. - [Measurement and Reporting](https://goji.agency/ai-visibility/measurement-and-reporting): How to measure AI visibility ongoing: panel presence rates as the scoreboard, corroborating signals, and the one-page report standard. - [The Monthly Cadence](https://goji.agency/ai-visibility/the-monthly-cadence): The monthly AI visibility loop: measure, diagnose, act, log. Which questions move first, what pace to expect, and why consistency beats bursts. - [DIY or Hire It Out](https://goji.agency/ai-visibility/diy-or-hire-it-out): The build-or-buy decision for AI visibility: what any owner can do themselves, where it gets specialised, and how to screen providers safely. ## Research - [The Australian AI Visibility Index](https://goji.agency/ai-visibility-index): Service businesses appeared in 5% of AI answers about what they charge. 100 businesses, 10 industries, 1,459 answers scored, August 2026. - [Ecommerce: AI visibility](https://goji.agency/ai-visibility-index/ecommerce): 10 businesses measured. Named in 94% of AI answers, own site cited in 51%, absent from 0 of 30 cost answers. - [Supermarkets: AI visibility](https://goji.agency/ai-visibility-index/supermarkets): 10 businesses measured. Named in 90% of AI answers, own site cited in 36%, absent from 0 of 28 cost answers. - [Big Retail: AI visibility](https://goji.agency/ai-visibility-index/big-retail): 10 businesses measured. Named in 87% of AI answers, own site cited in 48%, absent from 1 of 30 cost answers. - [Banks: AI visibility](https://goji.agency/ai-visibility-index/banks): 10 businesses measured. Named in 86% of AI answers, own site cited in 51%, absent from 0 of 29 cost answers. - [FMCG: AI visibility](https://goji.agency/ai-visibility-index/fmcg): 10 businesses measured. Named in 86% of AI answers, own site cited in 41%, absent from 2 of 30 cost answers. - [Healthcare: AI visibility](https://goji.agency/ai-visibility-index/healthcare): 10 businesses measured. Named in 62% of AI answers, own site cited in 56%, absent from 24 of 29 cost answers. - [Real Estate: AI visibility](https://goji.agency/ai-visibility-index/real-estate): 10 businesses measured. Named in 53% of AI answers, own site cited in 32%, absent from 30 of 30 cost answers. - [Builders: AI visibility](https://goji.agency/ai-visibility-index/builders): 10 businesses measured. Named in 51% of AI answers, own site cited in 31%, absent from 28 of 30 cost answers. - [Manufacturers: AI visibility](https://goji.agency/ai-visibility-index/manufacturers): 10 businesses measured. Named in 49% of AI answers, own site cited in 44%, absent from 30 of 30 cost answers. - [Lawyers: AI visibility](https://goji.agency/ai-visibility-index/lawyers): 10 businesses measured. Named in 42% of AI answers, own site cited in 38%, absent from 29 of 30 cost answers. ## Guides - [How to choose an SEO agency in Australia](https://goji.agency/resources/how-to-choose-an-seo-agency): What SEO agencies cost in Australia, the red flags that predict a wasted retainer, and the exact questions to ask before you sign. Written by an agency. - [The AEO Playbook: how to become the answer in your category](https://goji.agency/resources/aeo-playbook): A start-to-finish program for getting your business cited by ChatGPT, Perplexity, Gemini and Google's AI Overviews, from the first audit to measured gains. - [The Agency Engagement Models Guide: projects, retainers, embedded, and hiring in-house](https://goji.agency/resources/agency-engagement-models): Projects, retainers, embedded teams and hiring in-house: what each model buys you, when each one fails, and the questions that expose a bad fit early. - [How much does branding cost? Refresh vs full build, with real numbers](https://goji.agency/resources/branding-cost): Published pricing for brand work in Australia: what a refresh costs against a full build, what you get at each level, and where budgets quietly overrun. - [Your First AI Build: a practical guide for small teams](https://goji.agency/resources/first-ai-build): How to get from wanting to use AI to shipping a tool people use: picking the right first project, scoping it tightly, and putting it in front of users. - [The Headless CMS Guide: what it is, when it makes sense, and what it costs](https://goji.agency/resources/headless-cms-guide): What a headless CMS is, when the architecture earns its cost, when it is the wrong call, and what running one involves. Written from running our own. - [How much does a website cost in Australia? Real numbers, 2026](https://goji.agency/resources/website-cost-australia): Published pricing for professionally built websites in Australia: what the ranges are, what moves a project up or down them, and what drives your quote. - [The Website Relaunch Guide: redesign without losing your traffic](https://goji.agency/resources/website-relaunch-guide): Everything that has to go right when you replace a website: the strategy, the platform call, and the migration checklist that protects your search traffic. ## Articles - [Local search has two front pages now. Most businesses only work on one](https://goji.agency/insights/local-search-two-front-pages): Assistants now answer local questions without a map. What they say about Australian service businesses, and what to fix first. - [SEO consultant or SEO agency: which one does your Melbourne business need?](https://goji.agency/insights/seo-consultant-vs-agency-melbourne): Weighing an SEO consultant against an agency for your Melbourne business? The difference in what you get, what it costs, and which one fits your situation. - [What custom AI builds cost in Australia: real numbers, including ours](https://goji.agency/insights/ai-build-cost-australia): Custom AI build pricing in Australia: market tiers from no-code to enterprise, the four variables that move the price, and our range from $5,000. - [Why we build on Sanity](https://goji.agency/insights/why-we-build-on-sanity): Why GOJI builds on Sanity: content as data, a design layer you can replace without touching content, and what a build costs in Australia. - [Your next customer might not be a person](https://goji.agency/insights/agent-ready-website): AI agents already shortlist suppliers. What an agent sees when it reads your site, the four layers that make it readable, and what to do this quarter. - [Blogging isn't an SEO strategy. It's one sixth of one](https://goji.agency/insights/blogging-is-not-an-seo-strategy): Writing blogs is one sixth of an SEO strategy. The other five parts, why undirected content doesn't compound, and the order to do it yourself. - [How much does a landing page cost? Real numbers, including ours](https://goji.agency/insights/landing-page-cost-australia): What a landing page costs in Australia: template, freelancer, specialist and agency tiers with real numbers, and ours at $3,000 to $8,000. - [AEO vs GEO: two names, one discipline](https://goji.agency/insights/aeo-vs-geo): AEO vs GEO in plain English: both mean getting cited in AI answers. What each term means, why the work is identical, and what to ask any agency. - [AI Overviews vs featured snippets: what took the top of the page](https://goji.agency/insights/ai-overviews-vs-featured-snippets): AI Overviews vs featured snippets: extraction vs composition, why rankings now overstate visibility, and how to become a cited source. - [Headless CMS vs traditional CMS: one separation, everything follows](https://goji.agency/insights/headless-cms-vs-traditional-cms): Headless CMS vs traditional CMS: the one separation that explains everything, when each genuinely wins, and what builds cost in Australia. - [What SEO and AEO cost in Australia: real numbers, including ours](https://goji.agency/insights/seo-aeo-cost-australia): SEO and AEO pricing in Australia in plain figures: what each market tier charges, what moves the price, and our retainer at $2,000 to $10,000+ a month. - [SEO vs AEO: the entry ticket and the prize](https://goji.agency/insights/seo-vs-aeo): SEO vs AEO: SEO wins retrieval, AEO wins the quote. The practical differences, which to prioritise, and what both cost as one retainer. - [SEO vs PPC: renting customers and building them](https://goji.agency/insights/seo-vs-ppc): SEO vs PPC: renting presence vs building it, why AI answers strengthen the organic case, and how to split the budget by timeline. - [Webflow vs WordPress: who ends up owning the work?](https://goji.agency/insights/webflow-vs-wordpress): Webflow vs WordPress: who updates the site, what maintenance really costs over three years, and where each platform genuinely wins. - [How long does AEO take to show results?](https://goji.agency/insights/how-long-does-aeo-take): AEO runs on three clocks: brand answers in two to six weeks, long-tail in six to twelve, category answers in three to six months. In writing. - [Do I need an SEO agency and an AEO agency, or one?](https://goji.agency/insights/seo-agency-or-aeo-agency): SEO and AEO share the same pages and signals, so they should be one retainer, not two. Three questions that test your current agency. - [How do I get my business mentioned by ChatGPT?](https://goji.agency/insights/get-mentioned-by-chatgpt): ChatGPT mentions can't be bought, but they can be built: fix your brand answer, publish direct answers, earn mentions, measure monthly. - [Your customers already chose your archetype. You just haven't noticed](https://goji.agency/insights/brand-archetypes): The 12 brand archetypes explained, plus the part every list leaves out: your market assigned you one years ago. Here's how to find it. - [We built an MCP server. It will not improve our AI visibility](https://goji.agency/insights/we-built-an-mcp-server): What an MCP server actually does for AI visibility, what it does not, and the mechanism that matters instead. - [What is a headless CMS? A plain-English answer](https://goji.agency/insights/what-is-a-headless-cms): A headless CMS stores content as structured data and delivers it through an API. What that buys you, who needs it, and who doesn't. - [What is an embedded agency model? A plain-English answer](https://goji.agency/insights/what-is-an-embedded-agency-model): An embedded agency model puts senior agency people inside your team, with the agency behind them. How it differs from retainers, and when it wins. - [FAQ pages that answer engines cite](https://goji.agency/insights/faq-pages-answer-engines-cite): FAQ pages get cited when they answer real questions in the first sentence and keep answers self-contained. The version machines quote. - [AEO is the new SEO: how answer engines choose who to cite](https://goji.agency/insights/aeo-is-the-new-seo): Answer engines cite sources that are specific, attributed, and corroborated. How ChatGPT and AI Overviews choose who to quote, and how to become it. - [How to choose the right website platform for your business](https://goji.agency/insights/choose-website-platform): How to choose a website platform: Shopify for products, Webflow for pages, headless when the site carries the business. Decide from your calendar. - [The five-day market scan: research that fits between Mondays](https://goji.agency/insights/five-day-market-scan): A five-day market scan answers one written-down decision using evidence that already exists, delivered as one page. The method, day by day. - [Brand refresh or rebrand: which one do you need?](https://goji.agency/insights/rebrand-or-refresh): Brand refresh vs rebrand: what each changes, what each costs in Australia, the three questions that settle it, and the cost of choosing wrong. - [Your first AI build shouldn't be a chatbot](https://goji.agency/insights/first-ai-project): Your first AI build should be internal, text-based, and cheap to be wrong. Why the customer chatbot is the hardest project, and where to start. - [Why your next redesign should start with structured content](https://goji.agency/insights/structured-content-redesign): Model your content as fields before you design a page. Redesigns that succeed start with structure; the rest fight their own layouts. - [Internal tools your team will use: five builds that stuck](https://goji.agency/insights/internal-tools-that-stuck): Internal tools survive when they live inside an existing workflow. Five AI build shapes that keep working, and how to pick your first. - [Your brand, according to ChatGPT: auditing how AI describes you](https://goji.agency/insights/your-brand-according-to-chatgpt): Ask the major assistants what your company does and what you cost. The twenty-minute audit that shows the brand your buyers actually meet. - [Verbal identity is eating visual identity](https://goji.agency/insights/verbal-identity): In chats, snippets, and AI answers, your logo never loads: the sentence is the identity. Why verbal identity now works harder than the logo. - [Webflow vs. custom: how to decide](https://goji.agency/insights/webflow-vs-custom): Choose by who maintains the site weekly for five years. Marketing: Webflow. Engineers, because the site is the product: custom. - [A/B tests that lie: avoiding false winners](https://goji.agency/insights/ab-tests-that-lie): Peeking, early stopping, and metric shopping manufacture false winners. The boring, free discipline that fixes A/B testing. - [The zero-click future: measuring visibility when nobody visits](https://goji.agency/insights/zero-click-future): Sessions no longer measure influence. Track citation share, accuracy, and displacement: three numbers that predict pipeline better than traffic. ## Case studies - [Censible](https://goji.agency/work/censible): How GOJI branded Censible, built its website and took it from unknown to known by every major AI assistant, with traffic up tenfold. A GOJI case study. - [Grey Goose Custom Homes](https://goji.agency/work/grey-goose-custom-homes): Some builders take on volume. Grey Goose takes on difficulty. How GOJI built a website that matches its reputation with Melbourne's architects. - [Very Good Bean](https://goji.agency/work/very-good-bean): Naming, a custom bean-shaped wordmark, character and bags for Very Good Bean, a Melbourne coffee roaster started by two sisters. A GOJI brand case study. - [AltIndex](https://goji.agency/work/altindex): Brand, website and product UI for AltIndex, an AI visibility platform measuring how brands appear in AI answers. A GOJI case study. ## Plain English glossary - [A/B testing](https://goji.agency/plain-english/ab-testing): A/B testing is a way of comparing two versions of a web page, email or ad by showing each to a random half of your audience and measuring which one gets… - [AEO (Answer Engine Optimisation)](https://goji.agency/plain-english/aeo): AEO (answer engine optimisation) is the practice of shaping your website and wider online presence so AI assistants such as ChatGPT, Perplexity, Gemini and… - [AI Mode](https://goji.agency/plain-english/ai-mode): Google AI Mode is a conversational search experience inside Google Search, where a Gemini-based assistant answers your question in full and cites a handful of… - [AI Overviews](https://goji.agency/plain-english/ai-overviews): A Google AI Overview is the AI-generated summary Google shows at the top of some search results, answering the question directly and linking to the web pages… - [AI agent](https://goji.agency/plain-english/ai-agent): An AI agent is software that uses an AI model to work towards a goal by taking actions on its own, such as searching, reading files, updating systems and… - [AI policy](https://goji.agency/plain-english/ai-policy): An AI policy is a business's written rules for how staff use AI tools: which tools are approved, what information must never be entered into them, which work… - [AI visibility](https://goji.agency/plain-english/ai-visibility): AI visibility is how often and how accurately a business appears in the answers AI assistants give, such as ChatGPT, Google AI Overviews, Perplexity and Gemini. - [API (Application Programming Interface)](https://goji.agency/plain-english/api): An API (application programming interface) is a set of rules that lets one piece of software ask another for data or tell it to do something, without a person… - [Above the fold](https://goji.agency/plain-english/above-the-fold): Above the fold means the part of a web page a visitor can see without scrolling. - [Algorithm update](https://goji.agency/plain-english/algorithm-update): A Google algorithm update is a change to the systems Google uses to rank search results. - [Attribution](https://goji.agency/plain-english/attribution): Marketing attribution is the process of working out which marketing activities led to a sale or enquiry, and how much credit each one deserves. - [Automation](https://goji.agency/plain-english/automation): Business automation is using software to carry out repetitive tasks and processes automatically, such as moving enquiries into a CRM, sending invoice… - [Backlink](https://goji.agency/plain-english/backlink): A backlink is a link from another website to yours. - [Bounce rate](https://goji.agency/plain-english/bounce-rate): Bounce rate is the percentage of visits to a website that end without any meaningful interaction, where someone arrives, looks and leaves. - [Brand architecture](https://goji.agency/plain-english/brand-architecture): Brand architecture is the way a business organises and names its brands, sub-brands, products and services, and how they relate to each other. - [Brand audit](https://goji.agency/plain-english/brand-audit): A brand audit is a structured review of how your brand currently looks, sounds and is perceived across every touchpoint, compared with how you intend it to… - [Brand awareness](https://goji.agency/plain-english/brand-awareness): Brand awareness is how familiar your potential customers are with your business: whether they recognise your name when they see it, and whether you come to… - [Brand equity](https://goji.agency/plain-english/brand-equity): Brand equity is the commercial value a business gets from how people know and feel about its name. - [Brand mention](https://goji.agency/plain-english/brand-mention): A brand mention is any time your business is named online, on a news site, blog, forum, review site, podcast transcript or social post, whether or not it… - [Brand refresh](https://goji.agency/plain-english/brand-refresh): A brand refresh is an update to how a brand looks and sounds that keeps its core strategy, name and meaning intact. - [CDN (Content Delivery Network)](https://goji.agency/plain-english/cdn): A CDN (content delivery network) is a network of servers spread across many locations that stores copies of a website's files and serves each visitor from the… - [CMS (Content Management System)](https://goji.agency/plain-english/cms): A CMS (content management system) is software that lets you create, edit and publish website content, such as pages, blog posts, images and product listings… - [Call to action (CTA)](https://goji.agency/plain-english/call-to-action): A call to action (CTA) is the prompt that tells someone what to do next, such as a 'Book a call' button, a 'Get a quote' form or 'Shop now' on a banner. - [Canonical URL](https://goji.agency/plain-english/canonical-url): A canonical tag is a line of HTML that tells search engines which URL is the main version of a page when the same or very similar content can be reached at… - [Chatbot](https://goji.agency/plain-english/chatbot): A chatbot is a piece of software that holds a conversation with people in text or voice, answering questions and completing simple tasks. - [Citation](https://goji.agency/plain-english/citation): An AI citation is a source that an AI assistant such as ChatGPT, Perplexity or Google AI Overviews names or links to support part of its answer. - [Context window](https://goji.agency/plain-english/context-window): A context window is the maximum amount of text an AI model can take into account at once, measured in tokens. - [Conversion rate](https://goji.agency/plain-english/conversion-rate): Conversion rate is the percentage of visitors or users who complete a desired action, such as making a purchase, submitting an enquiry, booking or subscribing. - [Cookie consent](https://goji.agency/plain-english/cookie-consent): Cookie consent isn't specifically required by Australian law at present, because the Privacy Act 1988 has no cookie banner rule like Europe's. - [Core Web Vitals](https://goji.agency/plain-english/core-web-vitals): Core Web Vitals are three measurements Google uses to judge how a web page feels to real visitors: Largest Contentful Paint (how fast the main content loads)… - [Crawling and indexing](https://goji.agency/plain-english/crawling-indexing): Crawling is when a search engine's bot discovers and reads the pages on your website, and indexing is when the search engine stores and organises those pages… - [Customer acquisition cost (CAC)](https://goji.agency/plain-english/customer-acquisition-cost): Customer acquisition cost (CAC) is the total amount a business spends to win one new customer, including advertising, marketing tools, agency fees and the… - [Customer lifetime value (LTV / CLV)](https://goji.agency/plain-english/customer-lifetime-value): Customer lifetime value (CLV or LTV) is the total revenue or profit a business can expect from one customer over the whole relationship, from the first… - [DNS (Domain Name System)](https://goji.agency/plain-english/dns): DNS (Domain Name System) is the internet's address book: it translates a domain name like yourbusiness.com.au into the numeric IP address of the server that… - [Design system](https://goji.agency/plain-english/design-system): A design system is the shared kit a website or app is built from: colours, type, spacing, a library of ready-made components such as buttons, cards and forms… - [Differentiation](https://goji.agency/plain-english/differentiation): Brand differentiation is what makes a business meaningfully different from its competitors in ways customers care about, giving them a reason to choose it… - [Domain authority](https://goji.agency/plain-english/domain-authority): Domain authority is a score from 1 to 100, created by the SEO software company Moz, that estimates how likely a website is to rank in search based mainly on… - [E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)](https://goji.agency/plain-english/e-e-a-t): E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness: the four qualities Google's search quality rater guidelines use to judge… - [Embeddings](https://goji.agency/plain-english/embeddings): Embeddings are lists of numbers that an AI model uses to represent the meaning of text, images or other data, so that similar ideas end up close together… - [Featured snippet](https://goji.agency/plain-english/featured-snippet): A featured snippet is a short answer Google pulls from a web page and shows in a box near the top of the search results, with a link to the source. - [Fine-tuning](https://goji.agency/plain-english/fine-tuning): Fine-tuning is extra training that adjusts an existing AI model using your own examples, so it reliably performs a specific task in a set style or format. - [First-party data](https://goji.agency/plain-english/first-party-data): First-party data is information a business collects directly from its own customers and audience, such as purchases, enquiries, email sign-ups, survey answers… - [Front end and back end](https://goji.agency/plain-english/front-end-back-end): The front end is the part of a website or app people see and interact with in their browser, such as pages, layout, buttons and forms. - [GA4 (Google Analytics 4)](https://goji.agency/plain-english/ga4): GA4 (Google Analytics 4) is Google's free analytics platform for measuring website and app visits, where visitors come from and what they do. - [GEO (Generative Engine Optimisation)](https://goji.agency/plain-english/geo): GEO (generative engine optimisation) is the practice of improving how often and how accurately AI tools like ChatGPT, Gemini, Perplexity and Google AI… - [Generative AI](https://goji.agency/plain-english/generative-ai): Generative AI is a type of artificial intelligence that creates new content, such as text, images, code, audio or video, in response to a prompt. - [Google Business Profile](https://goji.agency/plain-english/google-business-profile): A Google Business Profile is a free listing that controls how a business appears in Google Search and Google Maps, showing details such as its address… - [Guardrails](https://goji.agency/plain-english/guardrails): AI guardrails are the rules and checks built around an AI system to control what it can say and do. - [HTTPS](https://goji.agency/plain-english/https): HTTPS (Hypertext Transfer Protocol Secure) is the secure version of HTTP, the protocol browsers use to load websites. - [Hallucination](https://goji.agency/plain-english/hallucination): An AI hallucination is when an AI model produces information that's false or made up but presents it as fact, such as an invented statistic, a fake citation… - [Headless CMS](https://goji.agency/plain-english/headless-cms): A headless CMS is a content management system that stores and organises your content and delivers it through an API to any website, app or other channel. - [Heatmap](https://goji.agency/plain-english/heatmap): A website heatmap is a visual overlay that shows where visitors click, move their mouse and how far they scroll on a page, using warm colours where activity… - [Human in the loop](https://goji.agency/plain-english/human-in-the-loop): Human in the loop is a way of designing AI and automated systems so a person reviews, approves or corrects the output at set points before it takes effect. - [Information architecture (IA)](https://goji.agency/plain-english/information-architecture): Information architecture (IA) is how a website's content is organised: which pages exist, what they're called, how they're grouped and how people move between… - [KPI (Key Performance Indicator)](https://goji.agency/plain-english/kpi): KPI stands for key performance indicator: a measurable number a business tracks to show whether it's making progress on a goal that matters. - [Keyword research](https://goji.agency/plain-english/keyword-research): Keyword research is the process of finding the words and questions your customers type into search engines and AI assistants, then working out how often… - [Knowledge panel](https://goji.agency/plain-english/knowledge-panel): A Google knowledge panel is the information box that appears beside or above search results when you search for a known person, organisation, place or thing. - [LLM (Large Language Model)](https://goji.agency/plain-english/llm): An LLM (large language model) is a type of AI trained on enormous amounts of text to predict the next word in a sequence, which lets it write, summarise… - [Landing page](https://goji.agency/plain-english/landing-page): A landing page is a standalone web page built for one specific campaign or audience, with a single goal such as booking, signing up or buying. - [Local SEO](https://goji.agency/plain-english/local-seo): Local SEO is the work of making a business show up when people search for products or services in a specific area, such as "electrician in Footscray" or… - [Logo](https://goji.agency/plain-english/logo): A logo is a graphic mark, a styled word or a combination of both that identifies a business at a glance. - [Long-tail keyword](https://goji.agency/plain-english/long-tail-keyword): Long-tail keywords are longer, more specific search phrases, such as "emergency plumber for blocked drains in Geelong" instead of "plumber". - [Machine learning](https://goji.agency/plain-english/machine-learning): Machine learning is a branch of AI where software learns patterns from examples and data, so it can make predictions or decisions without every rule being… - [Marketing funnel](https://goji.agency/plain-english/marketing-funnel): A marketing funnel is a model of the path people take from first hearing about a business to becoming a customer, usually split into stages such as awareness… - [Meta description](https://goji.agency/plain-english/meta-description): A meta description is a short summary of a web page, written in the page's HTML, that search engines can show under the page title in search results. - [NAP (Name, Address, Phone number)](https://goji.agency/plain-english/nap): NAP in SEO stands for name, address and phone number, the three details that identify a local business online. - [Naming](https://goji.agency/plain-english/naming): Brand naming is the process of creating and choosing a name for a company, product or service that is distinctive, easy to say and spell, legally available… - [Organic search](https://goji.agency/plain-english/organic-search): Organic search is the unpaid set of results a search engine shows, ranked by how relevant and trustworthy each page is for the query. - [PPC (Pay-Per-Click advertising)](https://goji.agency/plain-english/ppc): PPC (pay-per-click) is a form of online advertising where a business pays each time someone clicks its ad. - [Positioning](https://goji.agency/plain-english/positioning): Brand positioning is the distinct place a brand sets out to hold in its customers' minds: who it's for, what it does best and why people should choose it over… - [Prompt](https://goji.agency/plain-english/prompt): A prompt in AI is the instruction or input you give an AI model to get a response, such as a question, a task, some background context or an example of what… - [Prototype](https://goji.agency/plain-english/prototype): A prototype is a working model of a product or design that lets people try it before it's fully built. - [RAG (Retrieval-Augmented Generation)](https://goji.agency/plain-english/rag): RAG (retrieval-augmented generation) is a technique that lets an AI model answer questions using your own documents or data. - [Rebrand](https://goji.agency/plain-english/rebrand): Rebranding is changing how a company is perceived by updating its strategy and identity together: its positioning, sometimes its name, and its visual and… - [Redirect (301 redirect)](https://goji.agency/plain-english/redirect): A 301 redirect is a permanent instruction that automatically sends visitors and search engines from an old URL to a new one. - [Responsive design](https://goji.agency/plain-english/responsive-design): Responsive web design is an approach to building websites so the same site automatically adjusts its layout, images and text to fit any screen, from a phone… - [SEO (Search Engine Optimisation)](https://goji.agency/plain-english/seo): SEO (search engine optimisation) is the work of making a website easier for search engines to find, understand and trust, so it ranks for the searches your… - [SERP (Search Engine Results Page)](https://goji.agency/plain-english/serp): A SERP (search engine results page) is the page a search engine shows after you type a query. - [Search intent](https://goji.agency/plain-english/search-intent): Search intent is the goal behind a search: what the person actually wants when they type a query. - [Segmentation](https://goji.agency/plain-english/segmentation): Customer segmentation is the practice of dividing customers into groups that share meaningful traits, such as needs, behaviour, value or location, so a… - [Share of voice](https://goji.agency/plain-english/share-of-voice): Share of voice is the percentage of visibility your brand holds in its market compared with competitors, measured across channels such as search results… - [Shopify](https://goji.agency/plain-english/shopify): Shopify is an ecommerce platform that lets businesses build and run an online store, handling products, checkout, payments, shipping and tax in one hosted… - [Site migration](https://goji.agency/plain-english/site-migration): A website migration is any major change to a website that affects how search engines find and understand it, such as moving to a new platform, changing… - [Structured data](https://goji.agency/plain-english/structured-data): Structured data, often called schema markup, is code added to a web page that labels its content in a standard format search engines and AI systems can read… - [Style guide](https://goji.agency/plain-english/style-guide): A brand style guide is a document that sets out how a brand should look and sound everywhere it appears, covering the logo, colours, typography, imagery and… - [Tagline](https://goji.agency/plain-english/tagline): A tagline is a short, memorable phrase that sits alongside a brand's name or logo and sums up its promise, personality or position in a few words. - [Token](https://goji.agency/plain-english/token): A token in AI is the small chunk of text a language model reads and writes, often a whole short word or part of a longer one. - [Tone of voice](https://goji.agency/plain-english/tone-of-voice): Tone of voice is the way a brand's personality comes through in its words, and how that expression adjusts to different situations. - [UTM parameters](https://goji.agency/plain-english/utm-parameters): UTM parameters are short tags added to the end of a link, such as ?utm_source=newsletter&utm_campaign=spring-sale, that tell your analytics tool which source… - [UX vs UI (User Experience vs User Interface)](https://goji.agency/plain-english/ux-vs-ui): UX (user experience) is how easy and satisfying something is to use, covering the flow, structure and logic of a website or app. - [Value proposition](https://goji.agency/plain-english/value-proposition): A value proposition is a clear statement of what a customer gets from your business, why it matters to them and why they should choose you over the… - [Vector database](https://goji.agency/plain-english/vector-database): A vector database is a database built to store embeddings, the numeric representations of meaning that AI models produce, and to find the closest matches to a… - [Verbal identity](https://goji.agency/plain-english/verbal-identity): Verbal identity is the designed system for how a brand writes and speaks, covering its name, tagline, vocabulary, sentence style, key messages and tone of… - [Visual identity](https://goji.agency/plain-english/visual-identity): Visual identity is the set of designed elements that make a brand recognisable at a glance: its logo, colour palette, typography, imagery style and layout… - [Web accessibility](https://goji.agency/plain-english/web-accessibility): Web accessibility is the practice of designing and building websites so people with disabilities can use them, including people who use screen readers… - [Web hosting](https://goji.agency/plain-english/web-hosting): Web hosting is the service that stores your website's files and makes them available on the internet, using servers that send your pages to visitors' browsers… - [Webflow](https://goji.agency/plain-english/webflow): Webflow is a visual website platform where designers build professional sites in a browser-based editor that produces real HTML and CSS, and marketing teams… - [Wireframe](https://goji.agency/plain-english/wireframe): A wireframe is a simple, unstyled layout of a web page or app screen that shows what content goes where and in what order. - [WordPress](https://goji.agency/plain-english/wordpress): WordPress is a free, open-source content management system (CMS) used to build and run websites, from small blogs to large business sites. - [XML sitemap](https://goji.agency/plain-english/xml-sitemap): An XML sitemap is a file that lists the pages on a website you want search engines to find, often with the date each one last changed. - [Zero-click search](https://goji.agency/plain-english/zero-click-search): A zero-click search is a search that ends without the person clicking through to any website, because the answer was shown directly on the results page or in… - [llms.txt](https://goji.agency/plain-english/llms-txt): llms.txt is a proposed standard for a plain-text file at the root of a website (yoursite.com/llms.txt) that gives AI models a short, curated summary of the… - [robots.txt](https://goji.agency/plain-english/robots-txt): A robots.txt file is a plain text file at the root of a website (yoursite.com/robots.txt) that tells search engine and AI crawlers which pages or folders they… ## For AI agents - [MCP server](https://mcp.goji.agency/mcp): Query GOJI's glossary, guides, pricing and FAQs over the Model Context Protocol (Streamable HTTP, no authentication). - [MCP server card](https://goji.agency/.well-known/mcp/server-card.json): Pre-connection discovery for the above. - Every page here also serves markdown, either to an `Accept: text/markdown` request or at the same URL with a `.md` suffix.