# Helix GTM Consulting > Agencies sell hours. We ship GTM tools. Shashwat Ghosh's 24+ years of B2B go-to-market, now free tools for Claude, ChatGPT or a browser. ## Pages - [Home](https://gtmhelix.com/): the story, the tools, when they are not the right fit, questions - [Services](https://gtmhelix.com/services/): Shashwat as your Fractional CMO, and the tools behind the work - [EPIC](https://gtmhelix.com/epic/): the four go-to-market motions and how EPIC picks the one to lead - [About Shashwat Ghosh](https://gtmhelix.com/about/): Co-Founder and Fractional CMO, Helix GTM Consulting - [Writing](https://gtmhelix.com/writing/): Offbeat AI Watch and GTM Whisperer - [Work with Shashwat](https://gtmhelix.com/lets-get-started/): tell Shashwat where your GTM is stuck ## Guides - [B2B GTM Operator Guides](https://gtmhelix.com/guides/): 15 B2B go-to-market guides by Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting, each paired with a free tool on tools.gtmhelix.com. - [How I Pick the Lead B2B Go-To-Market Motion With EPIC, Then Size and Anchor It](https://gtmhelix.com/guides/01-how-to-score-b2b-gtm-motion-epic-framework/): Score the four EPIC motions in GTM Alpha, map the buying group and size each segment in ICP Intelligence, then choose the beachhead with IMPACT. - [From the Buyer Who Champions You to a Message Sales Will Use: Positioning With IMPACT, CRAFT Content and Revenue Enablement](https://gtmhelix.com/guides/02-b2b-positioning-messaging-impact-framework/): Find the champion, map the alternatives, pin the proof, write the message, then turn it into seller lines and discovery questions. One worked example. - [How to Size Your B2B Market Bottom-Up and Score Target Accounts Without Inflated Analyst Numbers](https://gtmhelix.com/guides/03-bottoms-up-b2b-tam-sam-som-icp-scoring/): Bottom-up TAM, SAM and SOM from your own account counts and ACV, then ICP scoring, buying group maps and account tiers with ICP Intelligence. - [How I Check Product-Market Fit, Churn and ICP Gaps Before Scaling Paid Demand Generation](https://gtmhelix.com/guides/04-b2b-product-market-fit-scorecard-before-scaling-demand/): Score product-market fit, find why customers leave and compare your base with your ideal ICP before you spend on paid demand. CRAFT GTM and ICP Intelligence. - [One B2B Deal From MEDDPICC Discovery to a CFO-Ready ROI Case and a Dated Close Plan](https://gtmhelix.com/guides/05-cfo-ready-b2b-roi-business-case-meddpicc-deal-execution/): Take one live B2B deal from MEDDPICC discovery to an ROI case on the buyer's own figures, a CFO brief, a dated close plan and a claims check. - [When High Adoption Hides Churn Risk: A GUARD Health Check, Save Plan, Expansion Case and QBR on One Book of Accounts](https://gtmhelix.com/guides/06-b2b-customer-success-guard-framework-churn-qbr-renewal-save/): Score a book of accounts with GUARD, then build the renewal save plan, the expansion case and the QBR, and catch the churn risk that high usage hides. - [Auditing a B2B Page for AI Answer Engines: FITq, RACE and a BLUF Rewrite, Run on Our Own Page](https://gtmhelix.com/guides/07-ai-search-visibility-aeo-geo-audit-fitq-race-bluf/): Audit one B2B page so AI answer engines can find and quote it: FITq, RACE, a BLUF rewrite and a CRAFT Content check, run on our own EPIC page. - [Account-Based Plays Without Burning SDR Hours: Account Plan, Competitive Traps, Lookalikes and Roundtable Follow-Up](https://gtmhelix.com/guides/08-b2b-account-research-competitive-battlecards-event-follow-up/): Join an account plan, competitor landmine questions, lookalike targeting and roundtable follow-up into one account play, on an invented logistics example. - [How to Turn One Verified Customer Result Into a Case Study, a LinkedIn Post and a Newsletter in the Founder's Own Voice](https://gtmhelix.com/guides/09-founder-led-linkedin-thought-leadership-case-studies-craft-content/): Turn one verified customer result into a case study, a LinkedIn post and a newsletter with CRAFT Content, then audit the post's voice before it goes out. - [Agencies Sell Hours, We Ship GTM Tools: How to Chain the 81 Helix Tools Into One Quarter of GTM Work](https://gtmhelix.com/guides/10-agencies-sell-hours-we-ship-gtm-tools-81-b2b-tools-guide/): Chain four Helix connectors into one quarter of GTM work: motion, buying group, message and first call, run live on an example telecom company. - [How to Roll One Positioning Hub Out to Every Buyer Role and Channel in a B2B Rebrand, With the Hub-Spoke Methodology](https://gtmhelix.com/guides/11-hub-spoke-b2b-brand-messaging-rebrand-playbook/): Read the old line, lock one hub, then build role and channel spokes and a seller note for live deals, so no buyer hears two stories. - [B2B Go-To-Market Playbook for Logistics Tech: Find the Buyer, Land One City, Expand on Proof](https://gtmhelix.com/guides/12-b2b-gtm-playbook-logistics-tech-and-supply-chain-saas/): A logistics tech GTM workflow: check the motion, map the 3PL buying group and triggers, then run discovery, the account plan and the ROI case. - [Trust-Led Enterprise Selling in Fintech and Cybersecurity: Buying Group, Landmines and a Risk Brief](https://gtmhelix.com/guides/13-b2b-gtm-playbook-fintech-and-cybersecurity-enterprise/): A sector playbook for cybersecurity vendors selling to fintech: map the reviewers, set the criteria early and arm the champion for risk review. - [From Selling Tokens or Hours to Selling Outcomes: An Outcome Pilot Workflow for AI-Native and IT Services Firms](https://gtmhelix.com/guides/14-b2b-gtm-playbook-ai-native-saas-and-ites-transformation/): Price a result instead of tokens or hours: define the outcome, pick the motion and write the pilot plan, run live on an example AI-native company. - [How I Stress-Test a B2B GTM Plan Before the Board Sees It, With a Pre-Mortem and a Bottom-Up Count](https://gtmhelix.com/guides/15-how-to-stress-test-your-annual-b2b-gtm-plan-pre-mortem/): Stress-test a B2B GTM plan before the board: a CRAFT critique, a claims fact check, a second opinion on the critique and a bottom-up count of the target. ## Writing - [GTM Whisperer newsletter](https://gtmexpert.substack.com/) - [Offbeat AI Watch](https://gtmhelix.com/ai-trendwatch/): AI news for B2B go-to-market teams (https://gtmhelix.com/ai-trendwatch/llms.txt) ## Tools - [Free GTM tools and Claude plugins](https://tools.gtmhelix.com/): 81 free GTM tools and skills: 48 tools in 6 connectors and 33 skills in 8 plugins, 7 Helix and 1 partner, one of them in review (https://tools.gtmhelix.com/llms.txt) - [GTM Alpha](https://gtmalpha.gtmhelix.com/): free EPIC audit; MCP: https://gtmalpha.gtmhelix.com/mcp - [gtmexpert.com](https://www.gtmexpert.com/)