# Hamla Documentation

> Hamla is an AI marketing team that plugs into whatever a business already uses. Channels, plans, integrations, and guides.

## Start here

- [What Hamla is](https://docs.hamla.io/index.md): Hamla is an AI marketing team that plugs into whatever a business already uses.
- [Your first campaign](https://docs.hamla.io/start/first-campaign.md): Connect your business, review the campaigns Hamla drafts for you, and put one live. About ten minutes.
- [Connect your app](https://docs.hamla.io/start/connect-your-app.md): For developers: connect a website, SaaS or mobile backend to Hamla in about fifteen minutes, so the moments in your product start campaigns, fill audiences and count as revenue.
- [Set Hamla up for your business](https://docs.hamla.io/start/your-business.md): Whatever you sell, your business has the same six moments. Find yours and you have your events, your audiences, and your first three campaigns.

## Ask Hamla

- [What to ask Hamla](https://docs.hamla.io/how-to/what-to-ask.md): A library of things you can ask for, in plain words — campaigns, audiences, reports, content and brand. Copy a line, change the details, send it.
- [Talking to Hamla](https://docs.hamla.io/guides/talking-to-hamla.md): What to say, what Hamla does on its own, and what it will always stop and ask you about.
- [How Hamla learns your brand](https://docs.hamla.io/guides/brand-voice.md): Why Hamla's first draft sounds generic, what actually changes that, and the one place a correction has to land to stick.
- [Plans, limits, and AI credits](https://docs.hamla.io/guides/plans-and-credits.md): What an AI credit actually is, what each limit counts, and what happens when you reach one.
- [Connect Hamla to your AI assistant](https://docs.hamla.io/guides/mcp.md): Run your marketing from Claude, ChatGPT, or any MCP client — create campaigns, read analytics, and manage contacts in natural language.

## Get results

### Bring people in

- [Grow your customer list](https://docs.hamla.io/how-to/grow-your-list.md): Most people who visit you leave no way to reach them. This is the campaign that fixes that, and it works on complete strangers.
- [Collect leads with a form](https://docs.hamla.io/how-to/collect-leads.md): A form is the one thing in Hamla you build yourself rather than ask for. Here is what to put on it, and what a submission becomes once it lands.
- [Turn Instagram comments into contacts](https://docs.hamla.io/how-to/instagram-auto-reply.md): Reply automatically when someone comments or DMs a keyword, and capture their details with consent.
- [Convert website visitors](https://docs.hamla.io/how-to/convert-website-visitors.md): Most people who visit leave without doing anything. This catches the ones who were close, while they are still on the page.
- [Turn on Hamla on your Shopify store](https://docs.hamla.io/how-to/turn-on-shopify-embed.md): Connecting Shopify is not the last step. One toggle in your theme editor is what actually puts popups and on-site notifications on your storefront.

### Turn interest into sales

- [Follow up leads instantly](https://docs.hamla.io/how-to/follow-up-leads.md): Someone asked about you. Reply while they still care — automatically, whatever they asked through.
- [Recover abandoned carts, bookings and applications](https://docs.hamla.io/how-to/recover-abandoned-carts.md): An abandoned cart is one shape of this. So is a half-filled booking form, an unsubmitted application, a quote left hanging. This is the campaign that goes after all of them.
- [Cut no-shows with booking reminders](https://docs.hamla.io/how-to/booking-reminders.md): Confirm a booking the moment it is made, then remind people before they are due. Two jobs, and they need different things from you.
- [Welcome new customers](https://docs.hamla.io/how-to/welcome-new-customers.md): The first message after someone joins gets opened more than anything else you will ever send. Use it properly.

### Keep customers coming back

- [Win back customers who went quiet](https://docs.hamla.io/how-to/win-back-customers.md): They came to you once. Then nothing — thirty days, sixty, longer. Reaching them before they forget you is the cheapest growth you have.
- [Ask for reviews at the right moment](https://docs.hamla.io/how-to/ask-for-reviews.md): There is a short window where a customer will gladly say something nice about you. This campaign catches it.

### Seasons and moments

- [Announce a launch](https://docs.hamla.io/how-to/announce-a-launch.md): A new product, a season, an opening. One idea, several channels, one date — without sending everyone the same thing four times.
- [Plan a season](https://docs.hamla.io/how-to/seasonal-campaigns.md): Ramadan, Eid, back to school, the quiet month before your busy one. Hamla plans the whole run, not one message — and it knows your calendar without being told.

## Your customers and data

- [Import your customers](https://docs.hamla.io/how-to/import-your-customers.md): Most businesses arrive with a list already. Getting it in — and getting the two things right that decide whether it is worth anything — takes about five minutes.
- [Build audiences](https://docs.hamla.io/how-to/build-audiences.md): An audience in Hamla is a question, not a list. People join and leave on their own as the answer changes, so you build one once and it stays right.
- [Hamla Events](https://docs.hamla.io/how-to/hamla-events.md): Tell Hamla what happens inside your own system — a signup, a payment, a booking — and turn each of those moments into a campaign, an audience, or a goal.
- [Use your audiences in ads](https://docs.hamla.io/how-to/ad-audiences.md): Your customer list is the best targeting you own. Mirroring a Hamla audience into Meta lets your ads follow it — and keeps following it as people join and leave.
- [Start a campaign automatically](https://docs.hamla.io/how-to/automatic-campaigns.md): Let a campaign fire the moment someone enters a segment or your app sends an event — with the guardrails that stop it becoming a mass send.

## Check and fix

- [Measure what works](https://docs.hamla.io/how-to/measure-what-works.md): You do not need to learn a dashboard. Ask the question you actually have, in the words you would use out loud, and Hamla answers it from your own numbers.
- [When something doesn't work](https://docs.hamla.io/how-to/when-something-doesnt-work.md): Most of what goes wrong in Hamla goes wrong quietly. Here is what each silence actually means, and the one thing to do about it.
- [Common questions](https://docs.hamla.io/guides/faq.md): The things businesses ask in their first week, answered plainly.

## Reference

- [Glossary](https://docs.hamla.io/reference/glossary.md): What Hamla means by each word. Most of these are ordinary words used precisely — the precision is what matters.
- [What Hamla connects to](https://docs.hamla.io/reference/connections.md): Stores, social accounts, ad accounts, messaging, forms, and booking tools Hamla can read from and act on.
- [Channels and tools](https://docs.hamla.io/reference/channels.md): Every marketing channel and tool Hamla can use, with the plan it needs and whether it is available today.
- [What can start a campaign](https://docs.hamla.io/reference/triggers.md): Every trigger Hamla can start a campaign from — on your website, from your store, from a connected app, or from an event you send.
- [Campaign and message templates](https://docs.hamla.io/reference/templates.md): Every campaign blueprint and message design Hamla ships with, and what each one is for.
- [Events API](https://docs.hamla.io/reference/events.md): Field-by-field reference for the endpoints that send events to Hamla — track, batch, and the browser door — plus what an event does once it is stored.
- [Message timing](https://docs.hamla.io/reference/timing.md): How often one person hears from your automatic campaigns, what happens when two want them on the same day, and what 'waiting' means on a campaign.
- [Plans and limits](https://docs.hamla.io/reference/plans.md): What each Hamla plan costs and what it includes.
- [MCP tools](https://docs.hamla.io/reference/mcp-tools.md): Every tool the Hamla MCP server exposes, with the access and scope each one needs.

> The links below point to documentation indexes. Follow each `/_llms/` index recursively until you reach documentation pages.

## Indexes

- [Arabic (38 pages)](https://docs.hamla.io/_llms/ar.txt): البداية, اطلب من حملة, احصل على نتائج, عملاؤك وبياناتك, تحقّق وأصلح, المرجع.


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