# Liftoff: Grow your mobile business\.

> Liftoff helps advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps\.

Generated by Yoast SEO v28.7, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Gaming Developer](https://liftoff.ai/ja/gaming/)
- [DSP](https://liftoff.ai/dsp/)
- [Agencies](https://liftoff.ai/agency/)
- [Marketer](https://liftoff.ai/pt-br/marketer/)
- [Vungle Exchange](https://liftoff.cn/zh-hans/exchange/)

## Posts
- [Is All Supply Created Equal? The Case for Choosing DSPs Based on Model Intelligence vs Inventory](https://www.liftoff.ai/blog/is-all-supply-created-equal/)
- [A lighter SDK, without the trade\-offs](https://liftoff.ai/ko/blog/lightweight-monetization-sdk/): Think in\-app mobile advertising means low\-quality inventory and bad ad formats? Here are the myths keeping brands out, and why it's time to rethink them\.
- [The World Cup audience doesn't disappear during halftime\. It picks up a phone\.](https://www.liftoff.ai/ko/blog/the-world-cup-audience-doesnt-disappear-during-halftime-it-picks-up-a-phone/): Think in\-app mobile advertising means low\-quality inventory and bad ad formats? Here are the myths keeping brands out, and why it's time to rethink them\.
- [DSP vs SSP: what every mobile UA practitioner needs to know](https://liftoff.ai/blog/dsp-vs-ssp/)
- [What is a demand\-side platform \(DSP\)?](https://liftoff.ai/blog/what-is-a-demand-side-platform/)

## Heroes
- [Geoff Hladik](https://liftoff.ai/mobile-heroes/hero/geoff-hladik/)
- [Jasmine Ye](https://www.liftoff.ai/ja/mobile-heroes/hero/jasmine-ye/)
- [Ignas Danielius](https://liftoff.ai/mobile-heroes/hero/ignas-danielius/)
- [Guilherme Ude Braz](https://liftoff.cn/zh-hans/mobile-heroes/hero/guilherme-ude-braz/)
- [Justin Warshavsky](https://liftoff.ai/mobile-heroes/hero/justin-warshavsky/)

## Blogs
- [Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset](https://www.liftoff.ai/ko/mobile-heroes/blog/big-fish-games-janice-gao-on-how-keeping-an-open-mind-helped-build-up-her-mobile-marketing-skillset/)
- [Growth Strategies to Lean Into During a Recession \(or All the Time\)](https://liftoff.cn/ko/mobile-heroes/blog/growth-strategies-to-lean-into-during-a-recession-or-all-the-time/)
- [Pixel United’s Kelly Kang on Building EverMerge’s Early Ad Monetisation Strategy](https://liftoff.ai/es/mobile-heroes/blog/pixel-uniteds-kelly-kang-on-building-evermerges-early-ad-monetisation-strategy/)
- [From Candy Crush to Love \& Pies: Trailmix’s Philippa Layburn shares her mobile marketing journey](https://liftoff.ai/mobile-heroes/blog/from-candy-crush-to-love-pies-trailmixs-philippa-layburn-shares-her-mobile-marketing-journey/)
- [The Best of Mobile Heroes: User Acquisition Tips and Tricks](https://liftoff.ai/ru/mobile-heroes/blog/mobile-hero-guide-to-user-acquisition/)

## Comics
- [Dr\. Data and the Privacy Panic](https://liftoff.ai/mobile-heroes/comics/dr-data-and-the-privacy-panic/)
- [Attack of the Fraud Bots](https://liftoff.ai/mobile-heroes/comics/attack-of-the-fraud-bots/)
- [Miss Attribution and the Blackout Window](https://liftoff.ai/mobile-heroes/comics/miss-attribution-and-the-blackout-window/)
- [Mobile Heroes vs\. The Shady Agency](https://liftoff.ai/mobile-heroes/comics/mobile-heroes-vs-the-shady-agency/)
- [Dr\. Blackbox Strikes Again](https://liftoff.cn/mobile-heroes/comics/dr-blackbox-strikes-again/)

## Webinars
- [Creative that scales: How top mobile teams win with ad creative in 2026](https://liftoff.cn/resources/webinar/creative-that-scales/)
- [AI in Advertising: From Insights to Impact](https://liftoff.cn/resources/webinar/ai-in-advertising-from-insights-to-impact/)
- [La Ventaja Creativa: Formatos, Tácticas y Herramientas para Disparar el ROAS](https://liftoff.cn/resources/webinar/la-ventaja-creativa/)
- [Cracking Crypto Growth: Inside the UA and Engagement Strategies That Deliver](https://www.liftoff.ai/resources/webinar/cracking-crypto-growth-inside-the-ua-and-engagement-strategies-that-deliver/)
- [What’s Next for Mobile Growth? Trends and Advertiser Strategies for 2025](https://liftoff.ai/ko/resources/webinar/whats-next-for-mobile-growth-trends-and-advertiser-strategies-for-2025/)

## External Resources
- [Analyst Bulletin: Mobile game market review September 2026](https://www.gamerefinery.com/mobile-game-market-review-july-august-2026/)
- [How a Toon Blast side\-event became its own genre](https://www.gamerefinery.com/how-a-toon-blast-side-event-became-its-own-genre/)
- [Analyst Bulletin: Mobile game market review July \& August 2026](https://www.gamerefinery.com/mobile-game-market-review-july-august-2026/)
- [Creative in the AI era: The new rules of creative performance](https://liftoff.cn/resource/creative-in-the-ai-era/)
- [Analyst Bulletin: Mobile game market review June 2026](https://www.gamerefinery.com/mobile-game-market-review-june-2026/)

## Events
- [ChinaJoy 2026](https://liftoff.cn/resources/event/chinajoy-2026/)
- [AppsFlyer MAMA São Paulo 2026](https://liftoff.ai/resources/event/appsflyer-mama-sao-paulo-2026/)
- [MAU 2026](https://liftoff.ai/resources/event/mau-2026/)
- [POSSIBLE 2026](https://liftoff.ai/resources/event/possible-2026/)
- [AppsFlyer MAMA Mexico 2026](https://liftoff.ai/ru/resources/event/appsflyer-mama-mexico-2026/)

## Podcasts
- [Episode 67: Relearning the Rules \- Player Motivations and Understanding Audiences with Carlos Salvado](https://www.gamerefinery.com/episode-67-player-motivations-and-understanding-audiences-with-carlos-salvado/)
- [Episode 66: Mastering Mobile Growth Marketing \- Testing, Pilot Testing, and Cross\-Industry Skills with Saikala Sultanova](https://www.liftoff.ai/resources/podcast/episode-66-mastering-mobile-growth-with-saikala-sultanova/)
- [Episode 65: More Than Just a Name \- Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura](https://liftoff.ai/es/resources/podcast/episode-65-more-than-just-a-name-leveraging-ip-in-mobile-games-with-rovio/)
- [Episode 64: Introducing AppRefinery \- A New Playbook for Consumer Apps](https://liftoff.ai/ko/resources/podcast/episode-64-introducing-apprefinery-a-new-playbook-for-consumer-apps/)
- [Episode 63: Award\-Winning Insights \- Our 2025 Mobile Appdev Awards Winners](https://liftoff.ai/resources/podcast/episode-63-our-2025-mobile-appdev-awards-winners/)

## Case Studies
- [Four publishers, four paths to better app monetization with Liftoff](https://liftoff.ai/resources/case-study/four-publishers-from-integration-to-growth/)
- [ReelShort](https://liftoff.ai/resources/case-study/reelshort/)
- [Character\.AI](https://liftoff.ai/resources/case-study/character-ai/)
- [Guangzhou Hongshi](https://liftoff.ai/resources/case-study/guangzhou-hongshi/)
- [Eyecon](https://liftoff.ai/ja/resources/case-study/eyecon/)

## Blog Categories
- [How To](https://liftoff.cn/mobile-heroes/blog/category/how-to/)
- [Community](https://liftoff.cn/mobile-heroes/blog/category/community/)
- [User Acquisition](https://liftoff.cn/mobile-heroes/blog/category/user-acquisition/)
- [Pro Tip](https://liftoff.cn/mobile-heroes/blog/category/pro-tip/)
- [Ad Creative](https://liftoff.cn/mobile-heroes/blog/category/ad-creative/)

## App Categories
- [Gaming](https://liftoff.cn/mobile-heroes/resource-category/gaming/)
- [Finance](https://liftoff.cn/mobile-heroes/resource-category/finance/)
- [Shopping](https://liftoff.cn/mobile-heroes/resource-category/shopping/)
- [Social Networking](https://liftoff.cn/mobile-heroes/resource-category/social-networking/)
- [Other](https://liftoff.cn/mobile-heroes/resource-category/other/)

## Optional
- [Sitemap index](https://liftoff.cn/sitemap_index.xml)