# Persimmon — Pitch-Ready Strategy for Agencies
# https://persimmonhq.com

## What Persimmon Is

Persimmon is a pitch enablement platform for agency strategists. It builds the strategic argument behind a brand brief in the time you actually have: competitive framing, brand diagnostics, tensions, whitespace, and the move. Evidence-backed, deterministic scoring, pitch-ready output.

## Who It's For

- Strategy directors preparing pitch material and brand briefs
- New-business leads who need competitive context before a pitch
- Agency strategists building brand diagnostics for client work
- Growth teams scoping competitive positioning and whitespace

## What It Does

1. **Evidence Layer** — Gathers signals across social, search, financial, consumer, and AI-citation sources. Weighted by credibility. Feeds the scoring that anchors every pitch read.

2. **Momentum Index** — Scores brands on four dimensions (Draw, Surge, Wedge, Hold) using deterministic signal-backed scoring. Tracks hundreds of brands across technology, consumer, fintech, health, and other sectors.

3. **Strategic Reads** — AI-assisted brand diagnostics that produce the competitive framing, tensions, whitespace, and strategic argument. Each read includes evidence attribution and honest coverage indicators.

4. **Peer Comparison** — Side-by-side dimension analysis against scored competitors from the same market.

5. **Pitch Artifacts** — Brand briefs, competitive decks, and strategic arguments produced from evidence-backed diagnostics.

## Key Differentiators

- Scores are deterministic and evidence-backed, not sentiment-estimated
- Coverage honesty: the system tells you when it doesn't know enough
- Pitch-native output: artifacts are ready for the room, not raw data dumps
- Built for the agency pitch cycle: days, not quarters

## Pricing

- **Free Simmon Read** — $0 (email required). 5 contextual reads/mo with email; 3 generic reads/mo without. Public MCP access (com.persimmonhq/persimmon).
- **Strategist Seat** — $39/mo, individual. Unlimited reads, saved brands, read history, authenticated MCP access. Early access via cal.com.
- **Team Seat** — $149/seat/mo, agency teams. Team workspace, shared brand sets, client-ready exports. Early access via cal.com.
- **Design Partner** — Custom quarterly engagement. Founder-led integration, weekly synthesis, 3-month minimum. Custom-priced.
- **Decision Sprint** — $5K–$10K, one-shot. Bounded two-week strategic decision engagement. Founder-led; cal.com booking.

Self-serve subscription checkout is being packaged; paid tiers currently onboard through a short scoping call. See https://persimmonhq.com/pricing for current details.

## MCP Server

Persimmon is published on the open MCP Registry (registry.modelcontextprotocol.io) as `com.persimmonhq/persimmon`. Agents can call the same brand-intelligence surface that the website uses.

- Listing: https://registry.modelcontextprotocol.io/v0.1/servers?search=com.persimmonhq/persimmon
- Hosted endpoint: https://mcp.persimmonhq.com/mcp (Streamable HTTP, JSON-RPC 2.0)
- Health probe: https://mcp.persimmonhq.com/healthz
- Tools: `get_momentum_index`, `get_brand_signals`, `get_competitive_context`
- Posture: read-only, deterministic, fail-closed egress; never calls paid vendor APIs as a side effect of a read.

## Spann Agentic Commerce Demo

Persimmon also hosts an internal Spann lodging-commerce proof over seeded property data. This is not production booking infrastructure.

- UCP discovery: https://persimmonhq.com/.well-known/ucp
- Agent guide: https://persimmonhq.com/agents.md
- UCP properties: https://persimmonhq.com/api/ucp/spann/properties
- UCP search: https://persimmonhq.com/api/ucp/spann/search
- UCP hold request: https://persimmonhq.com/api/ucp/spann/holds
- UCP reservation approval: https://persimmonhq.com/api/ucp/spann/reservations
- UCP sandbox payment: https://persimmonhq.com/api/ucp/spann/payments
- Spann MCP endpoint: https://persimmonhq.com/api/spann/mcp
- Shared demo rail: https://persimmonhq.com/demo/spann
- Operator console: https://persimmonhq.com/demo/spann/operator-console

Spann truth boundary: seeded demo inventory, runtime-scoped holds/operator packets, sandbox-only stripe_test payment and confirmation, no live PMS connection, no guest-facing booking authority, and no durable queue persistence in this wave.

## Spann Property Registry (canonical, spannhq.com)

The canonical public Spann property registry and request-state proof surface is hosted on a separate domain, spannhq.com. Agents seeking the authoritative read-only property records should use these fully qualified endpoints:

- Property registry (public profiles): https://spannhq.com/properties
- Registry API: https://spannhq.com/api/properties/registry
- Request-state API: https://spannhq.com/api/properties/request-state

The spannhq.com registry is read-only and does not claim live inventory, booking authority, supplier consent, or SLA. The persimmonhq.com Spann surfaces above are a seeded internal demo; spannhq.com hosts the canonical public property records.

## Contact

- Website: https://persimmonhq.com
- Booking: https://cal.com/machias-turner-xhy744
- Company: Persimmon (persimmonhq.com)

## Pages

- Home: https://persimmonhq.com
- How It Works: https://persimmonhq.com/how
- Momentum Index: https://persimmonhq.com/momentum
- Pricing: https://persimmonhq.com/pricing
- About: https://persimmonhq.com/about
- Story: https://persimmonhq.com/story
- The Simmon Method: https://persimmonhq.com/method
- For Agencies: https://persimmonhq.com/for/agencies
- Compare: https://persimmonhq.com/compare
- FAQ: https://persimmonhq.com/faq
- Live MCP demo: https://persimmonhq.com/demo/mcp