# Sable

> Sable gives revenue leaders an AI employee, Aidan, who runs live product demos, onboarding and customer calls 24/7 in any language. Aidan shares the screen, clicks through your actual product and explains it in real time, tailoring every demo to what the buyer cares about.

Sable is built for browser-based software companies that get more inbound demo requests than their team can demo live. Demo capacity scales without headcount, so reps spend their time closing instead of explaining. No integration is required, and Aidan works in 72 languages.

## What Aidan does

- Inbound demos: the "Get a demo" button launches a live seller instantly, 24/7, instead of a form and a 3-day wait.
- Personal BDR for AEs: Aidan qualifies leads, runs discovery and books qualified buyers on the AE's calendar.
- Long-tail and international coverage: real demos for lower-ACV accounts and unserved geographies, in 72 languages.
- Onboarding and education: Aidan walks new users through complex products and drives feature adoption.

## Results

- 12-20% ARR lift among users who get a Sable demo.
- End users use AI features 5x more afterward.
- Notion uses Aidan to drive activation of Custom Agents with dynamic, in-product onboarding.
- Figma gives every international AE a personal BDR built on Aidan, and uses Aidan to teach ~13M users its AI features.
- Sable has raised $45M from Sequoia, 8VC and Antonio Gracias.

## Key pages

- [Sable](https://withsable.com/): overview of Aidan, and book a live demo ("Get in touch")
- [Meet Aidan](https://withsable.com/blog-posts/meet-aidan): introducing Aidan, Sable's AI employee
- [Documentation](https://docs.withsable.com/introduction): product documentation for Sable customers

## Optional

- [Sign in](https://app.withsable.com/): the Sable app, for existing customers