{ "info": { "_postman_id": "97e43b0a-e771-4c72-a209-8d4e76100397", "name": "Taboola Backstage Accounts Conversion Rules API", "description": "Access and search advertiser accounts within a Taboola network. Used by ad ops platforms and\nagencies managing multiple advertiser accounts under a Taboola network account.\n\nContact Support:\n Name: Taboola Developer Relations", "schema": "https://schema.getpostman.com/json/collection/v2.1.0/collection.json", "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "lastUpdatedBy": "35240", "uid": "35240-97e43b0a-e771-4c72-a209-8d4e76100397" }, "item": [ { "name": "{account_id}", "item": [ { "name": "conversion_rules", "item": [ { "name": "plus_data", "item": [ { "name": "Get All Conversion Rules Plus Data", "id": "3ec008ab-3164-4155-9557-319b652ae904", "protocolProfileBehavior": { "disableBodyPruning": true }, "request": { "method": "GET", "header": [], "url": { "raw": "{{baseUrl}}/:account_id/conversion_rules/plus_data", "host": [ "{{baseUrl}}" ], "path": [ ":account_id", "conversion_rules", "plus_data" ], "variable": [ { "id": "fd6e314d-3cfb-498b-9889-60b989c8c596", "key": "account_id", "value": "", "description": "(Required) " } ] }, "description": "Get conversion rules including aggregated data per rule." }, "response": [ { "id": "2a4058f6-ef3d-4d28-81bc-133d5b292e6d", "name": "List with data.", "originalRequest": { "method": "GET", "header": [ { "description": "Added as a part of security scheme: bearer", "key": "Authorization", "value": "Bearer " } ], "url": { "raw": "{{baseUrl}}/:account_id/conversion_rules/plus_data", "host": [ "{{baseUrl}}" ], "path": [ ":account_id", "conversion_rules", "plus_data" ], "variable": [ { "key": "account_id" } ] } }, "status": "OK", "code": 200, "_postman_previewlanguage": "text", "header": [], "cookie": [], "responseTime": null, "body": null, "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-2a4058f6-ef3d-4d28-81bc-133d5b292e6d" } ], "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-3ec008ab-3164-4155-9557-319b652ae904" } ], "id": "531406f9-4815-471a-a5a7-3a21e26fe65d", "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-531406f9-4815-471a-a5a7-3a21e26fe65d" }, { "name": "{rule_id}", "item": [ { "name": "archive", "item": [ { "name": "Archive A Conversion Rule", "id": "a6ecf736-aa7e-4f74-ac0f-53b7871a2f7e", "protocolProfileBehavior": { "disableBodyPruning": true }, "request": { "method": "POST", "header": [], "url": { "raw": "{{baseUrl}}/:account_id/conversion_rules/:rule_id/archive", "host": [ "{{baseUrl}}" ], "path": [ ":account_id", "conversion_rules", ":rule_id", "archive" ], "variable": [ { "id": "c3b5936b-976e-476a-89c3-4ae11abcd0d4", "key": "account_id", "value": "", "description": "(Required) " }, { "id": "a382f0eb-8ad0-404a-8cf7-1b88b614e846", "key": "rule_id", "value": "", "description": "(Required) " } ] } }, "response": [ { "id": "5061099e-0b30-4bb0-8afd-3bebfc012688", "name": "Archived.", "originalRequest": { "method": "POST", "header": [ { "description": "Added as a part of security scheme: bearer", "key": "Authorization", "value": "Bearer " } ], "url": { "raw": "{{baseUrl}}/:account_id/conversion_rules/:rule_id/archive", "host": [ "{{baseUrl}}" ], "path": [ ":account_id", "conversion_rules", ":rule_id", "archive" ], "variable": [ { "key": "account_id" }, { "key": "rule_id" } ] } }, "status": "OK", "code": 200, "_postman_previewlanguage": "text", "header": [], "cookie": [], "responseTime": null, "body": null, "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-5061099e-0b30-4bb0-8afd-3bebfc012688" } ], "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-a6ecf736-aa7e-4f74-ac0f-53b7871a2f7e" } ], "id": "183d97db-08b8-43fe-951a-26e4a9c51549", "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-183d97db-08b8-43fe-951a-26e4a9c51549" }, { "name": "Get A Conversion Rule", "id": "b86851c0-8055-49e1-99bb-40d040d2e2c7", "protocolProfileBehavior": { "disableBodyPruning": true }, "request": { "method": "GET", "header": [ { "key": "Accept", "value": "application/json" } ], "url": { "raw": "{{baseUrl}}/:account_id/conversion_rules/:rule_id", "host": [ "{{baseUrl}}" ], "path": [ ":account_id", "conversion_rules", ":rule_id" ], "variable": [ { "id": "d245ef2d-2feb-4ed9-8b3a-5ab1eeebda27", "key": "account_id", "value": "", "description": "(Required) " }, { "id": "48de66f0-83eb-4cde-b85d-1c8010be39cd", "key": "rule_id", "value": "", "description": "(Required) " } ] } }, "response": [ { "id": "8c9eb9eb-ea0b-4d2a-a1f2-72474afb6894", "name": "Conversion rule.", "originalRequest": { "method": "GET", "header": [ { "key": "Accept", "value": "application/json" }, { "description": "Added as a part of security scheme: bearer", "key": "Authorization", "value": "Bearer " } ], "url": { "raw": "{{baseUrl}}/:account_id/conversion_rules/:rule_id", "host": [ "{{baseUrl}}" ], "path": [ ":account_id", "conversion_rules", ":rule_id" ], "variable": [ { "key": "account_id" }, { "key": "rule_id" } ] } }, "status": "OK", "code": 200, "_postman_previewlanguage": "json", "header": [ { "key": "Content-Type", "value": "application/json" } ], "cookie": [], "responseTime": null, "body": "{\n \"id\": \"\",\n \"advertiser_id\": \"\",\n \"display_name\": \"\",\n \"description\": \"\",\n \"category\": \"ADD_PAYMENT_INFO\",\n \"type\": \"URL_BASED\",\n \"condition\": {},\n \"event_name\": \"\",\n \"look_back_window\": \"\",\n \"view_through_look_back_window\": \"\",\n \"include_in_total_conversions\": \"\",\n \"status\": \"ARCHIVED\",\n \"last_modified_at\": \"\",\n \"last_modified_by\": \"\"\n}", "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-8c9eb9eb-ea0b-4d2a-a1f2-72474afb6894" } ], "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-b86851c0-8055-49e1-99bb-40d040d2e2c7" }, { "name": "Update A Conversion Rule", "id": "12c83bf3-f440-43e9-9db8-4a1e1f91f759", "protocolProfileBehavior": { "disableBodyPruning": true }, "request": { "method": "POST", "header": [ { "key": "Content-Type", "value": "application/json" } ], "body": { "mode": "raw", "raw": "{\n \"id\": \"\",\n \"advertiser_id\": \"\",\n \"display_name\": \"\",\n \"description\": \"\",\n \"category\": \"ADD_PAYMENT_INFO\",\n \"type\": \"URL_BASED\",\n \"condition\": {},\n \"event_name\": \"\",\n \"look_back_window\": \"\",\n \"view_through_look_back_window\": \"\",\n \"include_in_total_conversions\": \"\",\n \"status\": \"ARCHIVED\",\n \"last_modified_at\": \"\",\n \"last_modified_by\": \"\"\n}", "options": { "raw": { "headerFamily": "json", "language": "json" } } }, "url": { "raw": "{{baseUrl}}/:account_id/conversion_rules/:rule_id", "host": [ "{{baseUrl}}" ], "path": [ ":account_id", "conversion_rules", ":rule_id" ], "variable": [ { "id": "40062b82-fd7b-4b34-adec-02a85ee797da", "key": "account_id", "value": "", "description": "(Required) " }, { "id": "5963ced3-2c30-493d-96d8-7867bb4e98ae", "key": "rule_id", "value": "", "description": "(Required) " } ] } }, "response": [ { "id": "9f6441d2-ac83-4a05-96ba-5e6217a2383d", "name": "Updated.", "originalRequest": { "method": "POST", "header": [ { "key": "Content-Type", "value": "application/json" }, { "description": "Added as a part of security scheme: bearer", "key": "Authorization", "value": "Bearer " } ], "body": { "mode": "raw", "raw": "{\n \"id\": \"\",\n \"advertiser_id\": \"\",\n \"display_name\": \"\",\n \"description\": \"\",\n \"category\": \"ADD_PAYMENT_INFO\",\n \"type\": \"URL_BASED\",\n \"condition\": {},\n \"event_name\": \"\",\n \"look_back_window\": \"\",\n \"view_through_look_back_window\": \"\",\n \"include_in_total_conversions\": \"\",\n \"status\": \"ARCHIVED\",\n \"last_modified_at\": \"\",\n \"last_modified_by\": \"\"\n}", "options": { "raw": { "headerFamily": "json", "language": "json" } } }, "url": { "raw": "{{baseUrl}}/:account_id/conversion_rules/:rule_id", "host": [ "{{baseUrl}}" ], "path": [ ":account_id", "conversion_rules", ":rule_id" ], "variable": [ { "key": "account_id" }, { "key": "rule_id" } ] } }, "status": "OK", "code": 200, "_postman_previewlanguage": "text", "header": [], "cookie": [], "responseTime": null, "body": null, "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-9f6441d2-ac83-4a05-96ba-5e6217a2383d" } ], "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-12c83bf3-f440-43e9-9db8-4a1e1f91f759" } ], "id": "fd5e88df-ef4c-4f05-a6b5-d78a6df816dd", "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-fd5e88df-ef4c-4f05-a6b5-d78a6df816dd" }, { "name": "Get All Conversion Rules", "id": "7f706291-69f9-4b99-a5ba-fa8f7db72973", "protocolProfileBehavior": { "disableBodyPruning": true }, "request": { "method": "GET", "header": [ { "key": "Accept", "value": "application/json" } ], "url": { "raw": "{{baseUrl}}/:account_id/conversion_rules", "host": [ "{{baseUrl}}" ], "path": [ ":account_id", "conversion_rules" ], "variable": [ { "id": "63d8901f-6958-4ad6-87d5-5c1ff981ecb2", "key": "account_id", "value": "", "description": "(Required) " } ] }, "description": "Returns all conversion rules available to the specified account." }, "response": [ { "id": "985bfa9d-411c-4de9-bffe-d3b8b946e3ff", "name": "List of conversion rules.", "originalRequest": { "method": "GET", "header": [ { "key": "Accept", "value": "application/json" }, { "description": "Added as a part of security scheme: bearer", "key": "Authorization", "value": "Bearer " } ], "url": { "raw": "{{baseUrl}}/:account_id/conversion_rules", "host": [ "{{baseUrl}}" ], "path": [ ":account_id", "conversion_rules" ], "variable": [ { "key": "account_id" } ] } }, "status": "OK", "code": 200, "_postman_previewlanguage": "json", "header": [ { "key": "Content-Type", "value": "application/json" } ], "cookie": [], "responseTime": null, "body": "{\n \"results\": [\n {\n \"id\": \"\",\n \"advertiser_id\": \"\",\n \"display_name\": \"\",\n \"description\": \"\",\n \"category\": \"ADD_PAYMENT_INFO\",\n \"type\": \"URL_BASED\",\n \"condition\": {},\n \"event_name\": \"\",\n \"look_back_window\": \"\",\n \"view_through_look_back_window\": \"\",\n \"include_in_total_conversions\": \"\",\n \"status\": \"ARCHIVED\",\n \"last_modified_at\": \"\",\n \"last_modified_by\": \"\"\n },\n {\n \"id\": \"\",\n \"advertiser_id\": \"\",\n \"display_name\": \"\",\n \"description\": \"\",\n \"category\": \"OTHER\",\n \"type\": \"URL_BASED\",\n \"condition\": {},\n \"event_name\": \"\",\n \"look_back_window\": \"\",\n \"view_through_look_back_window\": \"\",\n \"include_in_total_conversions\": \"\",\n \"status\": \"ARCHIVED\",\n \"last_modified_at\": \"\",\n \"last_modified_by\": \"\"\n }\n ]\n}", "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-985bfa9d-411c-4de9-bffe-d3b8b946e3ff" } ], "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-7f706291-69f9-4b99-a5ba-fa8f7db72973" }, { "name": "Create A Conversion Rule", "id": "b1453cc9-7ed1-4ecb-9183-d58f053b6524", "protocolProfileBehavior": { "disableBodyPruning": true }, "request": { "method": "POST", "header": [ { "key": "Content-Type", "value": "application/json" } ], "body": { "mode": "raw", "raw": "{\n \"id\": \"\",\n \"advertiser_id\": \"\",\n \"display_name\": \"\",\n \"description\": \"\",\n \"category\": \"ADD_PAYMENT_INFO\",\n \"type\": \"URL_BASED\",\n \"condition\": {},\n \"event_name\": \"\",\n \"look_back_window\": \"\",\n \"view_through_look_back_window\": \"\",\n \"include_in_total_conversions\": \"\",\n \"status\": \"ARCHIVED\",\n \"last_modified_at\": \"\",\n \"last_modified_by\": \"\"\n}", "options": { "raw": { "headerFamily": "json", "language": "json" } } }, "url": { "raw": "{{baseUrl}}/:account_id/conversion_rules", "host": [ "{{baseUrl}}" ], "path": [ ":account_id", "conversion_rules" ], "variable": [ { "id": "6e49ad71-07b9-41af-bbc2-fcade8776581", "key": "account_id", "value": "", "description": "(Required) " } ] }, "description": "Create a new conversion rule for the specified account." }, "response": [ { "id": "5cf6ba8f-f7b9-4de3-a7cf-48e1e7db3b8e", "name": "Created conversion rule.", "originalRequest": { "method": "POST", "header": [ { "key": "Content-Type", "value": "application/json" }, { "description": "Added as a part of security scheme: bearer", "key": "Authorization", "value": "Bearer " } ], "body": { "mode": "raw", "raw": "{\n \"id\": \"\",\n \"advertiser_id\": \"\",\n \"display_name\": \"\",\n \"description\": \"\",\n \"category\": \"ADD_PAYMENT_INFO\",\n \"type\": \"URL_BASED\",\n \"condition\": {},\n \"event_name\": \"\",\n \"look_back_window\": \"\",\n \"view_through_look_back_window\": \"\",\n \"include_in_total_conversions\": \"\",\n \"status\": \"ARCHIVED\",\n \"last_modified_at\": \"\",\n \"last_modified_by\": \"\"\n}", "options": { "raw": { "headerFamily": "json", "language": "json" } } }, "url": { "raw": "{{baseUrl}}/:account_id/conversion_rules", "host": [ "{{baseUrl}}" ], "path": [ ":account_id", "conversion_rules" ], "variable": [ { "key": "account_id" } ] } }, "status": "OK", "code": 200, "_postman_previewlanguage": "text", "header": [], "cookie": [], "responseTime": null, "body": null, "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-5cf6ba8f-f7b9-4de3-a7cf-48e1e7db3b8e" } ], "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-b1453cc9-7ed1-4ecb-9183-d58f053b6524" } ], "id": "28f5ecde-eff0-41aa-9191-451c7018e218", "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-28f5ecde-eff0-41aa-9191-451c7018e218" } ], "id": "468ddb55-d43f-44c5-8eb9-3e7bf2609ae7", "createdAt": "2026-07-28T03:07:39.000Z", "updatedAt": "2026-07-28T03:07:39.000Z", "uid": "35240-468ddb55-d43f-44c5-8eb9-3e7bf2609ae7" } ], "auth": { "type": "bearer", "bearer": [ { "key": "token", "value": "{{bearerToken}}", "type": "string" } ] }, "variable": [ { "key": "baseUrl", "value": "https://backstage.taboola.com/backstage/api/1.0" } ] }